Wedding-Related Cosmetic Procedures Increase 30% on RealSelf; Rhinoplasty, Breast Augmentation, and Botox Top the List

SEATTLE, May 9, 2019 /PRNewswire/ -- New data released today by RealSelf, the leading online resource to learn about cosmetic treatments and connect with plastic surgeons, shows more people are getting cosmetic procedures as part of their wedding preparation, with wedding-related reviews up 30 percent in 2019.¹

Reviews for nonsurgical treatments in particular are on the rise, accounting for 46 percent of all wedding-related reviews posted on RealSelf over the past 12 months. This is an increase of 10 percentage points compared to a year earlier, when there was a higher percentage of reviews for surgical procedures (64 percent) compared to nonsurgical ones (36 percent).

Breast Augmentation and Rhinoplasty Share No. 1 Spot
Rhinoplasty and breast augmentation top the list of most-reviewed surgical treatments ahead of weddings, together accounting for 14 percent of all wedding-related reviews posted on RealSelf over the last 12 months. Breast augmentation ranked No. 1 in 2018 as well, while rhinoplasty jumped from the No. 5 spot in 2018 to tying for No. 1 in 2019.

"Cosmetic interventions are real medical procedures that require serious thought and consideration," said RealSelf chief medical officer Dr. Lara Devgan. "While a major life event such as a wedding might motivate a patient to move forward with a procedure, that individual has likely been contemplating and researching for months or even years leading up to that point."

Interest in Nonsurgical Treatments Heats Up
Four nonsurgical treatments made the list in 2019, up from only two in 2018. Botox (No. 2) and CoolSculpting (No. 5) make the list for the second year in a row, with Botox moving up two spots on the list and CoolSculpting moving down two spots. New additions are SculpSure, a treatment that uses targeted laser energy to penetrate the skin and destroy fat cells with heat, and a tried-and-true classic, the facial.

The new data from RealSelf also reveals which general categories of nonsurgical cosmetic treatments are the most popular among pre-wedding patients. Nonsurgical fat reduction (which includes treatments like Kybella, SculpSure, CoolSculpting, and Emsculpt) takes the top spot for the second year in a row, accounting for 23 percent of all nonsurgical pre-wedding treatment reviews posted on RealSelf during the last 12 months. Orthodontics, a category that includes teeth-straightening treatments like Invisalign and Smile Direct Club, ranked No. 2 in 2018 but fell off the list this year.

"Technology is making it easier and less expensive to feel our most confident," said RealSelf chief brand and marketing officer Jani Strand. "New nonsurgical treatments create options for people who want meaningful results but don't want the downtime or expense of surgery, and RealSelf makes the information about them accessible to anyone, anywhere. No appointment necessary."

To learn more about RealSelf data and trends, please visit www.realself.com/blog.

About RealSelf
RealSelf is the leading online marketplace for people to learn and share experiences about cosmetic procedures and connect with the right doctors. Millions of people from around the world visit RealSelf each month to browse patient reviews, before and after photos, and medical expert answers to discover which treatments and doctors live up to their promise of being "Worth It." From simple skincare to emerging nonsurgical technologies to highly considered cosmetic surgeries, RealSelf makes it easy to get the insights consumers need to make smart, confident decisions and find the right doctor. For more information, visit The Treatment or follow RealSelf on Instagram, Facebook and Twitter.

¹ Reviews shared on the RealSelf site that mention "wedding" or "getting married" that were posted between March 1, 2018 to February 28, 2019, and the previous 12 months, March 1, 2017 to February 28, 2018. (Methodology: Reviewer must have included wedding keywords in the first entry of a review to be considered. Analysis did not segment reviews based on gender, age, or location.)
² Reviews shared on the RealSelf site that mention "wedding" or "getting married" that were posted between March 1, 2018 to February 28, 2019, and the previous 12 months, March 1, 2017 to February 28, 2018. (Methodology: Reviewer must have included wedding keywords in the first entry of a review to be considered. Analysis did not segment reviews based on gender, age, or location.)
³ Reviews shared on the RealSelf site that mention "wedding" or "getting married" and were posted between March 1, 2018 to February 28, 2019, and the previous 12 months, March 1, 2017 to February 28, 2018. (Methodology: Reviewer must have included wedding keywords in the first entry of a review to be considered. Analysis did not segment reviews based on gender, age, or location.)

SOURCE RealSelf

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