Weee! Appoints Jeff Wilke as Company Advisor to Support Its Mission of "Tasting Life to the Fullest"

FREMONT, Calif., Feb. 6, 2025 /PRNewswire/ -- Weee! (www.sayweee.com), the largest ethnic e-grocer in the US, is thrilled to announce the appointment of Jeff Wilke as a Company Advisor. With his vast experience in leadership, innovation, and global operations, Jeff's guidance will play a pivotal role in driving Weee!'s mission to bring diverse and authentic flavors to households across the nation.

Jeff Wilke, known for his transformative leadership as the former CEO of Amazon Worldwide Consumer, brings decades of experience scaling customer-focused businesses. His unparalleled expertise in e-commerce, supply chain, technology and operational excellence aligns seamlessly with Weee!'s vision of delivering curated, cultural food experiences to communities nationwide.

"We are incredibly honored to welcome Jeff Wilke to Weee! as an advisor," said Larry Liu, Founder and CEO of Weee! "Jeff's leadership at Amazon transformed how customers shop online, and his strategic insights will be invaluable as we scale our operations, expand our product offerings, and enhance the customer experience."

"I'm excited to join Weee! as an advisor," said Wilke. "Weee! has created a unique platform that celebrates diverse cultures through food, offering customers authentic products they can't find elsewhere. I look forward to contributing to the company's next phase of growth as it scales to meet the needs of its expanding customer base."

Wilke joins Weee! at a pivotal time as the company continues to expand nationwide, building on its success as market leader, delivering fresh produce, hard-to-find pantry staples, and popular Asian snacks. By combining advanced technology with a customer-first approach, Weee! continues to redefine the grocery shopping experience.

This partnership marks a new chapter for Weee! as the company continues to expand its offerings, deepen its customer connections, and fulfill its commitment to making cultural discovery through food, accessible and affordable for all.

About Weee! Inc.

Weee! is the leading Asian e-grocer in the U.S., delivering more than 15,000 locally sourced and hard-to-find goods from around the globe directly to customers. Founded in 2015 and headquartered in Fremont, California, Weee! is on a mission to enable affordable access to groceries for every home in North America while setting a new standard for freshness and value. By leveraging social e-commerce and proprietary forecasting technology, the company continues to redefine online grocery shopping and food delivery. Since its inception, Weee! has received $800M+ in funding from Arena Holdings, Blackstone, DST Global, Goodwater Capital, Greyhound Capital, iFly.vc, Lightspeed Ventures, SoftBank Vision Fund II, Tiger Global, VMG, and XVC.

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