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Weee! Strengthens Executive Team with Appointment of General Counsel and Senior VP of Finance

Weee! (www.sayweee.com), the largest ethnic e-grocer in the US (PRNewsfoto/Weee!)

News provided by

Weee!

Jul 03, 2025, 08:00 ET

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FREMONT, Calif., July 3, 2025 /PRNewswire/ -- Weee! (www.sayweee.com), the leading online grocery platform specializing in authentic ethnic grocery delivery to the underserved communities across the U.S., is proud to announce the appointment of Devang Shah as General Counsel and Dan Li as Senior Vice President of Finance. These strategic hires coincide with Weee! celebrating its 10-year anniversary and the company's accelerating growth and innovation.

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Weee! Strengthens Executive Team with Appointment of General Counsel and Senior VP of Finance
Weee! Strengthens Executive Team with Appointment of General Counsel and Senior VP of Finance

Devang Shah, a seasoned legal executive, joins as General Counsel with more than two decades of experience leading legal functions at public and private technology companies. Before joining Weee!, Devang served as General Counsel at Pivot Bio, Wish, and Zynga, where he was a key member of the senior leadership teams, overseeing legal strategy, M&A, IP, compliance, and governance. He began his legal career at Skadden Arps and has deep expertise in guiding high-growth, innovative companies through complex legal environments.

"Devang's ability to navigate evolving legal landscapes while supporting innovation will be instrumental as we scale," said Larry Liu, Founder and CEO of Weee!

Dan Li, an accomplished finance leader with a PhD in Economics, joins Weee! with more than a decade of experience across high-growth startups and top-tier investment banks. Her background spans capital markets, M&A, and operational finance, with leadership roles at Snagajob, Bungalow, J.P. Morgan, and Goldman Sachs. Most recently, she served as CFO at Snagajob, where she led finance, legal, HR, and operations during a period of transformation and growth.

"Dan's depth in strategic finance and her track record in scaling companies make her a valuable addition to our leadership team as we enter our next phase of growth," Liu added.

The addition of Devang and Dan reflects Weee!'s continued investment in executive talent as it strengthens its leadership team, builds scalable infrastructure, and furthers its mission to make global groceries accessible and affordable for all.

About Weee! Inc.

Weee! is the leading Asian e-grocer in the U.S., delivering more than 15,000 locally sourced and hard-to-find goods from around the globe directly to customers. Founded in 2015 and headquartered in Fremont, California, Weee! is on a mission to enable affordable access to groceries for every home in North America while setting a new standard for freshness and value. By leveraging social e-commerce and proprietary forecasting technology, the company continues to redefine online grocery shopping and food delivery. Since its inception, Weee! has received $800M+ in funding from Arena Holdings, Blackstone, DST Global, Goodwater Capital, Greyhound Capital, iFly.vc, Lightspeed Ventures, SoftBank Vision Fund II, Tiger Global, VMG, and XVC.

For more information, please visit www.sayweee.com/en or follow us on Instagram, TikTok, and X.

Media Contact
[email protected]

SOURCE Weee!

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