Weekly Recap: 13 Consumer Press Releases You Need to See

A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including Ariana Grande's two Wicked-inspired fragrances, Target's biggest Circle Week yet, and Miley Cyrus reimagining the Maybelline jingle.

NEW YORK, Sept. 26, 2025 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

1. Ariana Grande Debuts Two Wicked-Inspired Fragrances Ahead of the Release of Wicked: For Good, in Partnership with Luxe Brands and Universal Pictures The dual fragrance launch highlights the spirit of Wicked's two iconic leads, presenting two distinct olfactive signatures that reflect the timeless story of friendship, destiny, and identity. Together, Glinda Bubbly Pink and Elphaba Enchanted embody the balance of light and shadow and embrace the duality each character finds within themselves. 
2. Halloween Looks to Die For: Spirit Halloween Drops the 2025 Costume Trends That Are About to Take Over Your Feed This season is officially in full swing, and Spirit Halloween is kicking into high gear with the reveal of its hottest costume and décor trends that will take over every FYP, party, porch, and pumpkin patch this year.
3. Miley Cyrus Reimagines Iconic Maybelline New York Jingle as She Becomes Global Face of the Brand This long-term partnership kicks off with Miley Cyrus reimagining the jingle as the heartbeat of the campaign, which will roll out across TV, digital, social, and in-store activations starting September 2025. It will also spotlight Miley Cyrus as the face of major upcoming launches, including a new color launch and the brand's viral mascara phenomenon, Sky High.
4. Target Announces Biggest Target Circle Week Yet with Deeper Discounts, Seasonal Styles, Member Perks and Exclusive Product Drops Target Circle Week is returning Oct. 5-11 with seven days of savings across everyday essentials, top fall style picks, Halloween items and early holiday gifting ideas in apparel, toys, music and more. Guests can expect deeper-than-ever discounts on Deal of the Day — available to all Target Circle members, Target's free-to-join loyalty program.
5. From Austin, With Spirit: Tito's Handmade Vodka Welcomes LALO Tequila to the Fifth Generation, Inc. Family
   The newly formed relationship with LALO will provide the tequila brand with strategic sales support and access to an expanded distribution network to accelerate its scale from a local name to one with global reach.
6. Culver's Launches New Jalapeño Cheese Curds, CurderBurger® Returns as Part of First Annual Curdtoberfest™ Celebration
   Culver's new Jalapeño Cheese Curds will make their debut on the 10th anniversary of National Cheese Curd Day (Oct. 15) and will be available in local restaurants until Oct. 31 or while supplies last. The CurderBurger, which began as an April Fools' joke in 2021 and quickly became a guest favorite, is back for its fifth year beginning Sept. 29 and through Oct. 14 or while supplies last.
7. Urban Outfitters and Dunkin' Celebrate the Fall Equinox with a Campus-Ready Collaboration The capsule, ranging from $29-$75, features best-selling silhouettes from UO, including a Graphic Tee, Hoodie, Boatneck Tee, Bubble Hoodie, and sweatshort. Each piece reimagines Dunkin's iconic colors and beloved treats into playful graphics that turn everyday Dunkin' runs into style statements.
8. Sherwin-Williams and HGTV Home by Sherwin-Williams Unite to Name Universal Khaki as their 2026 Color of the Year The 2026 Color of the Year is a warm, grounded neutral that captures the essence of life's bare essentials, offering a calming simplicity and timeless appeal. With its understated elegance and everyday versatility, Universal Khaki encourages slowing down, resetting and designing with purpose.
9. Meet BYOMA Blemish Powered by patent-pending Clearamide Complex™ and Salicylic Acid, BYOMA Blemish targets breakouts at every stage while protecting the skin's barrier. Clinically proven to deliver results without damage or irritation, BYOMA Blemish marks a new era of acne care: effective, barrier-first treatment you can trust for long-term skin health.
10. M&M'S® and Crocs Unveil Limited-Edition Collection: A Playful Fusion of Fashion and Fun The collection features two pairs of Crocs clogs, each inspired by the iconic colors and playful charm of M&M'S. They are designed to be as comfortable as they are eye-catching, making them a must-have for fashion-forward fans.
11. Kroger Pours Happiness by the Half-Gallon with Free Chocolate Milk on National Chocolate Milk Day Customers can enjoy their favorite childhood beverage by downloading a limited-time, single-use digital coupon at Kroger.com or in-store with an accessible paper coupon, available for redemption on Friday, September 26 and Saturday, September 27, starting at 12 a.m. EST, while supplies last. The coupon is redeemable at many Kroger Family of Stores locations.
12. Anthropologie and New York City Ballet Debut Exclusive Holiday Homeware Collaboration Inspired by George Balanchine's The Nutcracker® This limited-edition holiday collection transforms the ethereal artistry of the stage into tangible treasures for the home. Spanning 61 SKUs, including plush blankets, intricate ornaments, ceramic candles, and light-catching dinnerware and barware, each design detail nods to the whimsy and elegance of the cherished tale.
13. Panera Teams Up with Fall's Favorite Stars to Launch a Seasonal Menu of New and Returning Favorites At the heart of the menu is the Fall for Your Favorites Meal, featuring the return of three signature soups including Black Bean Soup. To celebrate the revival of cozy seasonal rituals, Panera has launched a new campaign starring Jared Padalecki and Matt Czuchry, a duo forever tied to small-town charm, endless coffee refills, and one of television's most beloved fall rewatches.

For more news like this, check out all of the latest retail-related releases from PR Newswire.

Do you have a retail press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most.

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they're signed up, reporters, bloggers, and freelancers have access to the following free features:

• Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.
• Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger's next story.
• Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.
• Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

About PR Newswire

PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

For questions, contact the team at [email protected].

SOURCE PR Newswire