Weekly Roundup: 13 Consumer Press Releases You Need to See

A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including the launch of NikeSKIMS and Suave's biggest product drop in decades.

NEW YORK, Feb. 21, 2025 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

1. Nike and SKIMS Launch New Brand, NikeSKIMS, Designed to Sculpt; Engineered to Perform The long-term partnership will introduce an extensive product line that invites more athletes and women into the world of sport and movement. NikeSKIMS will debut its first collection in the United States this Spring, available online and in select retail locations, with a global rollout planned for 2026.
2. Megan Thee Stallion Introduces New Premium Tequila Brand, Chicas Divertidas, With Blanco & Reposado Offerings Chicas Divertidas is currently available for pre-order at ChicasDivertidasTequila.com as well as ReserveBar.com, timed to coincide with Megan's 30th birthday. The refined tequila is crafted from single-source, 100% Blue Weber agave, harvested at peak maturity from the red volcanic highlands of Jalisco, Mexico.
3. Suave Brands Company Unleashes Its Biggest Product Drop in Decades – 34 New Innovations Across Hair, Body & Men's Care From next-gen hair bonding technology to powerful dry shampoos, upgraded men's care, and long-lasting deodorants, this launch reinforces Suave's commitment to giving consumers more for less.
4. Scholastic To Publish the Interactive Illustrated Edition of Harry Potter and the Goblet of Fire on October 14, 2025 In this deluxe special edition of Harry Potter and the Goblet of Fire, J.K. Rowling's complete and unabridged text is accompanied by vibrant full-color illustrations throughout and eight paper-engineered interactive elements including the Maze of the Triwizard Tournament and the Goblet of Fire itself. 
5. Dove Debuts First-Ever Comedic Ad During SNL50: The Anniversary Special to Celebrate Its Most MOISTurizing Body Wash Yet The new 30-second spot, created by Maximum Effort, takes on one of the most loathed words in the English language—"moist"—with a hilarious twist. While "moist" might make some uncomfortable, Dove remains one of America's most-loved body wash because of its moisturizing formulas.
6. Victoria's Secret Launches Designer Collaboration: Atelier Victoria's Secret x Altuzarra The Spring 2025 Atelier Victoria's Secret x Altuzarra collection is composed of eleven meticulously designed styles. For the first iteration of this partnership, Altuzarra concentrated on cornerstone pieces — the blazer, the shirt, the pant, the slip dress — styles that are versatile and elegant.
7. There is Love in the Air as Avelo Airlines Celebrates Valentine's Day with Free and Discounted Flights Avelo Airlines Founder and CEO Andrew Levy said, "We love our more than 6 million Customers who have flown Avelo since we took flight in 2021. Valentine's Day is the ideal occasion to show our Customers how much we appreciate them with some free flights and a significant discount. Our purpose at Avelo is to Inspire Travel and we hope this expression of gratitude does just that."
8. Shein Spreads Smiles Worldwide with Launch of Newmoji® and SmileyWorld® Collections Designed to spread positivity, these collections bring a pop of personality to everything from fashion to accessories and home décor. Both collections offer something for everyone with items at a range of price points.
9. K-Beauty Brand ANUA Expands to 1,400 Ulta Beauty Stores Nationwide ANUA will come to life in stores, through branded eye-catching display and front-of-store table featuring the brand's bestsellers. Additionally, guests who make purchases of over a certain amount will receive a Double Cleansing Duo set as a gift with the purchase through February 22, 2025.
10. MATTER OF FACT Partners with CosmoProf to Launch Exclusive Skincare Line in Professional Beauty Channel This collaboration marks MATTER OF FACT's first venture into the professional beauty channel, reinforcing its commitment to advancing the beauty industry by empowering salon professionals with innovative and streamlined skincare solutions.
11. Craig Dubitsky and Robert Downey Jr.'s happy® Products Enters Albertsons, Expanding Strong National Retail Presence Ready-to-Drink Vanilla, Caramel, and Mocha Lattes and Cold Brew will be introduced into 11 Albertsons Companies divisions across 34 states nationwide. This expansion into 2,070 doors comes as happy^® marks its first-year business, and continues to demonstrate strong and rapid growth in the retail market.
12. 2026 Ski-Doo Models Continue to Push Boundaries Enabling Riders to Enjoy Their Winter Experiences Even More
    The lineup contains completely redesigned Expedition models, deep snow models that are lighter with new features including a 32-inch ski stance, redesigned entry level models and enhancements that touch every segment.
13. Lowe's Relaunches Pro Loyalty Program, Simplifying Its Value Offering Under "MyLowe's Rewards" Offering an intuitive customer experience that mimics Lowe's successful homeowner loyalty program, MyLowe's Rewards, MyLowe's Pro Rewards "builds" on these benefits with added features and functions Pros use most like access to merchandise, sports memorabilia, gift cards to support their business, volume discounts, business tools and more.

For more news like this, check out all of the latest retail-related releases from PR Newswire.

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