Weight Watchers Sweet Baked Goods® Introduces Salted Caramel Brownie Bliss®

JACKSON, Mich., Aug. 27, 2014 /PRNewswire/ -- Fall signals the return of normal routines, looking at personal goals and now a new Brownie Bliss™ flavor to help with both. A recent Weight Watchers Sweet Baked Goods survey* found nearly 80 percent of women surveyed consider weight management an important part of their plan when getting back to routine. So, it's no surprise three out of four women said they would indulge in a sweet treat if it were under 100 calories.

Weight Watchers Sweet Baked Goods is introducing the newest Brownie Bliss™ flavor, Salted Caramel. This indulgent sweet and salty treat delivers the perfect combination of rich chocolate brownie layered with decadent caramel for only 90 calories and a PointsPlus® value of 2.

Salted Caramel Brownie Bliss™ offers a one-of-a-kind indulgence with delicious filling, rich flavor and decadent textures. Salted Caramel Brownie Bliss™ joins other Weight Watchers Sweet Baked Good products including Triple Chocolate, Peanut Butter and Mint Chocolate Brownie Bliss™, Chocolate, Lemon, Carrot and Red Velvet Creme Cakes, Chocolate Brownie, Coffee Cake, Cookies and Muffins. Consumers can find the new products at national and local grocery retailers for a suggested retail price beginning at $3.29.

About Weight Watchers Sweet Baked Goods
The Weight Watchers Sweet Baked Goods lineup consists of Salted Caramel, Mint Chocolate, Triple Chocolate, and Peanut Butter Brownie Bliss™, Chocolate, Lemon, Carrot and Red Velvet Creme Cakes, Chocolate Brownie, Coffee Cake, Cookies and Muffins. With emphasis placed on great taste, Weight Watchers Sweet Baked Good products help consumers live sensibly while enjoying the sweeter side of life in a portion-controlled offering. Dawn Food Products, licensee and manufacturer of Weight Watchers Sweet Baked Goods, is a family-owned bakery supplier based out of Jackson, Michigan.

*Results gathered from a survey of 1011 adults conducted for Weight Watchers Sweet Baked Goods by Toluna, a technology firm that provides market research solutions. Margin of error = +/- 3%.

WEIGHT WATCHERS on foods and beverages is the registered trademark of WW Foods, LLC. WEIGHT WATCHERS for services and PointsPlus are the registered trademarks of Weight Watchers International, Inc. Trademarks are used under license by Dawn Food Products, Inc. ©2014 Weight Watchers International, Inc. All rights reserved.

FOR MORE INFORMATION, CONTACT:
Andrea Franz
[email protected]
816.423.6306

Related Links:
Visit www.TastingIsBelievingChallenge.com for real consumer reactions.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM98851-20140827-1.mp4
Photo - http://photos.prnewswire.com/prnh/20140827/140499
Photo - http://photos.prnewswire.com/prnh/20140827/140498

SOURCE Weight Watchers Sweet Baked Goods