Weight Watchers Sweet Baked Goods Tasting is Believing Challenge Launched by Dawn Food Products

JACKSON, Mich., March 18, 2013 /PRNewswire/ -- As swimsuit season approaches, people are looking for sweet treats to help satisfy the need to indulge without sabotaging weight loss goals. Dawn Food Products, the manufacturer of Weight Watchers Sweet Baked Goods, is launching the Tasting is Believing Challenge. Dawn is so certain its cakes and brownies are great treats, that if consumers do not love the products they can get their money back.

(Photo: http://photos.prnewswire.com/prnh/20130123/CG46692)

From March 15, 2013, to May 31, 2013, cake and brownie lovers can try any of the following products as part of the Tasting is Believing Challenge:

• NEW Weight Watchers Red Velvet Crème Cakes
• Weight Watchers Chocolate, Lemon and Carrot Crème Cakes
• Weight Watchers Coffee Cake
• Weight Watchers Chocolate Brownie

To learn more about the Tasting is Believing Challenge and find delicious recipes featuring Weight Watchers Sweet Baked Goods, visit TastingisBelievingChallenge.com.

Weight Watchers Sweet Baked Goods offer great treats for people who love cakes and brownies but are trying to eat sensibly and lose or maintain weight. With decadent textures, soft icings and rich creamy fillings, people can enjoy the taste and sensations they love in a sweet baked treat without all the fat and calories of full fat treats.

Watchers Sweet Baked Goods products can be found at local grocery stores nationwide for a suggested retail price of $3.49.

About Weight Watchers Sweet Baked Goods
The Weight Watchers Sweet Baked Goods lineup consists of a variety of snack cakes, coffee cake, cookies, muffins and brownie offerings. With emphasis placed on great taste, Weight Watchers Sweet Baked Good products help consumers live sensibly while enjoying the sweeter side of life in a portion-controlled offering. Dawn Food Products, a family owned bakery supplier based out of Jackson, Michigan, produces each item in the product lineup.

Miriam Olsen
[email protected]
816.423.6004

SOURCE Weight Watchers Sweet Baked Goods