Weleda North America Unveils First-ever Brand Campaign: Live Your Inner Nature
Inspiring a Connection with the Nature Around and Inside of Us- To Let Beauty Shine Through
IRVINGTON, N.Y., Feb. 22, 2018 /PRNewswire/ -- Weleda is thrilled to announce the launch of the brand's first-ever beauty and lifestyle campaign in North America – Live Your Inner Nature. Going back to its roots as a brand that has leveraged Nature's Wisdom for nearly 100 years, to create balance in the lives of people and plants, this 360° campaign has set out to inspire a movement that brings people back to nature – encouraging the idea that the essence of nature helps balance all of us in harmony…mind, body and soul.
Since 1921 Weleda has been connecting people to nature through plant-rich, NATRUE certified Natural body and skin care. Now, Weleda is dedicated to inspiring a movement to awaken one's inner nature – being grounded, balanced and in harmony with oneself – Weleda has partnered with an influential set of women leading the lifestyle, beauty and fitness spaces to create an Inner Nature Rituals series meant to provide lifestyle tips on how to encourage, nurture and support the journey to being more connected to nature, and looking and feeling your most beautiful. The Inner Nature campaign features:
- Jessamyn Stanley, Yoga Teacher & Body Positive Activist
- Brianna Brown, Actor, New Hollywood Founder
- Katey Denno, Green Beauty Celebrity Makeup Artist
- Shanna Farrar Adderley, 360FIT Founder, Soccer Player
- Christina Vega, Makeup Artist and Mother
- Jessica Morse, Founder of BareBeauty.com
- Jessica Hughes, Personal Trainer and Healthy Living Blogger
- Deanne Zirker, Clean Beauty Professional
What is Your Inner Nature: https://www.youtube.com/watch?v=z6GonUkoYYs&feature=youtu.be
"We want to positively disrupt the notion that natural products are only for a specific type of person, and inspire a movement that helps others find their own inner nature – their healthiest, most balanced and connected self," said Robert Keen, CEO and General Manager of Weleda NA. "We know that this is a journey, and Weleda is dedicated to being there through every step of the way – to help connect bodies, senses and spirits with nature."
As the pioneer of the natural beauty and personal care space, Weleda leans on philosophy, plant knowledge and practices to cultivate this new and exhilarating message – that anyone can live a more natural, mindful lifestyle. In addition to the beauty and lifestyle influencer campaign, Weleda North American will unveil a full brand refresh in 2018, consisting of:
- New packaging that educates on product benefits and plant-rich properties
- A new lifestyle destination and easy-to-navigate website
- New brand education elements at in retail stores and online
- Digital media ad campaign focused on the Inner Nature journey
- New product launches across skin and body care
- 2018 multi-city Consumer Activation in partnership with Wanderlust
Deepening your connection or just beginning to explore a more natural lifestyle? Wherever you are, discover how almost 100 years of plant knowledge can create balance at Weleda.com
About Weleda
Since 1921, Weleda has hand-selected plants that awaken skin's natural functions, like calming Calendula and regenerating Pomegranate. We extract their precious essential oils and blend with other plant-rich elements to help your skin be in its healthiest, most glowing, balanced state. Weleda has been committed to protecting Mother Nature since we began. As a trusted European natural brand, we purposely grow our ingredients in fair-trade partnerships with biodynamic gardeners and farmers who go beyond traditional practices to give us the best of the earth.
Each of our face, baby, body, hair and oral care products are certified natural by NATRUE.
NATRUE is Europe's leading natural certifier. As we spread our message of health, beauty and environmental responsibility around the world, we always put you and your wellbeing first.
For more information, please contact Katie Heelon at ShopPR, 212.598.9628 / [email protected]
SOURCE Weleda North America
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