Weleda Selects Knotice to Power Highly Targeted Email Marketing

AKRON, Ohio, April 20 /PRNewswire/ -- Knotice, a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, today announces Weleda North America, a global manufacturer of natural and organic skin care, wellness products for adults and babies and homeopathic medicines, has selected Knotice's Concentri®EmailPlus for overall email marketing improvements including enhanced targeting capabilities and best-in-class delivery assurance.

"No matter what kind of products our customers are interested in, Knotice helps us deliver the information they need to make purchase decisions," said Hamish Cook, Director of Marketing at Weleda. "We are able to better identify our customers' likes and dislikes and build out email communications based on what we learn using Knotice's software. With excellent delivery assurance tools it is easy to see that Knotice has one of the premier email marketing platforms in the market."

Weleda intends to implement a variety of email marketing initiatives that include sending timely and targeted messages with special offers and promotions.

According to Knotice CEO and co-founder Brian Deagan, Concentri®EmailPlus is distinguished from the competition because of its underlying universal profile management system that segments data and powers effective email marketing programs.

"I am extremely pleased Weleda chose Knotice for email marketing," Deagan said.  "High value brands like Weleda must engage their customers with personal, relevant email communications.  I am happy to be working with Weleda as they grow their customer base."

About Knotice

Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice guides marketers toward efficient, effective application of highly-targeted marketing communications over today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information visit http://www.knotice.com.

About Knotice's Concentri® Software Platform 

Knotice's on-demand software platform, Concentri®, unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri® enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.

About Weleda

Weleda actively cultivates beauty with 100% certified natural & organic baby and skin care products. The company produces meaningful products that work with the body's own natural vitality and ability to nurture and heal. With offices located around the globe, Weleda prides itself on using only the purest wild-crafted, organically and Biodynamically® cultivated ingredients for its products. For more information visit: http://www.usa.weleda.com.

SOURCE Knotice