Wella Professionals Partners with Brooke Burke to Kick-Off Haircolor Discovery Tour

The Salon Color Expert Hits the Road Offering Free Consultations to Help Women Discover Their Best Haircolor

Jun 14, 2010, 10:00 ET from P&G Salon Professional

WOODLAND HILLS, Calif., June 14, /PRNewswire/ -- On Monday, June 21st, Wella Professionals and celebrity mom Brooke Burke, known for her gorgeous brunette tresses, will take over New York City's South Street Seaport to kick off the Wella Professionals Color Discovery Tour.  The tour will travel to eight US cities this summer:  New York City, Philadelphia, Washington DC, Miami, Chicago, Dallas, San Francisco and Los Angeles.  The leader in salon color trends, Wella Professionals is celebrating 130 years of haircolor innovation by providing women across the country inside access to professional colorists who will demystify salon color brands and educate and inspire women to discover their best haircolor.  Recognizing the importance of haircolor to women, the on-site experts will offer free, personal recommendations as well as discounts to participating Wella salons and complimentary products.

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(Photo:  http://www.newscom.com/cgi-bin/prnh/20100614/MM19876)

Celebrity mom and television star Brooke Burke achieves her gorgeous, natural-looking hue with Wella Professionals' vibrant, long-lasting salon color.  Burke says, "My haircolor sets the tone for my entire look and really enhances my overall appearance, so maintaining my rich, healthy-looking brunette is one of my top beauty priorities."  Currently the co-host of the hit show "Dancing With the Stars," the host of "She's Got the Look" premiering on TV Land in August, and co-CEO of the Web site ModernMom.com, Brooke Burke has had a distinguished career as a model, actress and entrepreneur.   Like most women, Burke juggles a busy schedule and knows the importance of having a great colorist that she trusts to find the right shade and formulation that works best for her as well as the need to be aware of how her color formulation affects her hair health.    

"Over the past 130 years, Wella Professionals has been at the forefront of color innovation, working to ensure women don't have to compromise on their haircolor.  For many women, their relationship with their colorist may be one of the most important, yet 42% (1) of women have never had a color consultation with their stylist.   We're excited to hit the road to help women find the best color for them," says Mary Moulton, Brand Leader for Wella Professionals.   Following the personal consultations, women will be able to make an appointment at their local participating salon to receive a discounted color service and experience their haircolor transformation first hand.

The Wella Professionals Color Discovery Tour will visit eight cities nationwide throughout the summer including New York City, Philadelphia, Washington DC, Miami, Chicago, Dallas, San Francisco and Los Angeles.  Not coming to your city?  Wella is offering women nationwide the chance to win a trip to have a celebrity haircolor transformation with a top stylist in New York City.  One lucky winner and a friend will fly to New York for the weekend and enjoy an A-list treatment.  Sweepstakes details can be found on Wella Professionals' Facebook page.  

Visit Wella Professionals USA on Facebook or WellaUSA.com for more information on the tour.

About P&G Salon Professional

P&G Salon Professional products help make beauty dreams real everyday for millions of stylists and consumers worldwide.  P&G Salon Professional's brands are distributed in more than 180,000 salons across the globe, and include Sebastian Professional®, Koleston Perfect by Wella Professionals®, Color Touch by Wella Professionals ®, Blondor by Wella Professionals ®, Clairol Professional®, Nioxin®, Graham Webb®, Back to Basics® and Halo®.  Superior products, inspiring education and unique salon business-building programs make P&G Salon Professional, a division of P&G Beauty and Grooming, a world leader and expert in hair and beauty. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

(1)  Data from 2010 Wella Professionals Survey

SOURCE P&G Salon Professional