Wellcore and firstSTREET Announce Distribution Partnership at CES Silvers Summit

Jan 06, 2010, 09:00 ET from Wellcore Corporation

LAS VEGAS, Jan. 6 /PRNewswire/ -- CES 2010, SILVERS SUMMIT, Booth # 2909 -- Wellcore Corporation, a Silicon Valley-based company dedicated to developing solutions that promote wellness, safety and security, announces a distribution partnership with firstSTREET, the leading direct marketer of innovative products for Boomers and Beyond. The Wellcore System is the most advanced, intuitive and affordable Mobile Personal Emergency Response System (M-PERS) product available for seniors who want to stay safe and live more active, independent lives. Utilizing motion detection and advanced pattern recognition, the patent-pending Wellcore System offers automatic fall detection, an online monitoring dashboard and text-to-speech messaging. The Wellcore System will be available via firstSTREET beginning in March 2010.

"firstSTREET is the perfect distribution partner since both firstSTREET and Wellcore are dedicated to offering products that allow our aging population to stay in their homes, stay connected and live active lifestyles," said Wellcore founder and chief executive officer Vijay Nadkarni.

The Wellcore System can distinguish falls from other types of motion with unprecedented accuracy. In the event help is needed, Wellcore sends emergency services and alerts designated caregivers and family. Traditional Personal Emergency Response (PERS) products require users to push a button, do not indicate whether the device is being worn, and only work inside the home. The Wellcore product summons help with or without the push of a button, reminds the wearer to put it on, and works anywhere -- including outside of the home -- in conjunction with a Wellcore-compatible cell phone.

"We are extremely excited about partnering with Wellcore to launch this innovative product to help promote safety, security and wellness for aging adults. There is no other product quite like it on the market today, and we expect the consumer response to be exceptional," said Mark Gordon, chief executive officer, firstSTREET.

For additional information on the Wellcore System, please visit us at CES at the Living in Digital Times area in the North Hall of the Las Vegas Convention Center LVCC, booth # 2909, or on the web at www.wellcore.com.

Wellcore founder and CEO Vijay Nadkarni will be presenting at the 2:30pm CES Living in Digital Times Silvers Summit press conference at the Las Vegas Convention Center (LVCC), North Hall, Ballroom S221.

A copy of the Wellcore System product press release and photos of the product can be found in the Wellcore CES media kit at http://www.virtualpressoffice.com/public/kit/Wellcore2010CES.

About Wellcore

Headquartered in San Jose, CA, Wellcore Corporation's mission is to develop wireless products and services that improve wellness, safety and security for people. The company was founded in 2007 by leaders in the wireless industry, inspired to build technology that uses motion detection and advanced pattern recognition to help improve everyday life. Wellcore is planning on unveiling its first product, targeted at the aging population, at the 2010 Consumer Electronics Show. Products addressing a broad range of market segments will follow. For more information, please visit www.wellcore.com.

About firstSTREET

Headquartered in Colonial Heights, VA, firstSTREET® - for Boomers and Beyond(TM) is the leading direct marketer of unique/innovative products for baby boomers and seniors in the United States. Its products are advertised in virtually all of America's major consumer magazines, and marketed to over 1.0 million customers (average age 65) via its internet sites and monthly catalog. For more information, please visit www.firststreetonline.com

SOURCE Wellcore Corporation