WELLESSE® Premium Liquid Supplements Serves Celiac Sufferers With Gluten-Free Products, Promotions and Partnerships

FERNDALE, Wash., Feb. 14, 2012 /PRNewswire/ -- Botanical Laboratories, a leading manufacturer and marketer of the Wellesse liquid vitamin and mineral supplement brand, is introducing its gluten-free line of liquid dietary supplements at the February 2012 Celiac Disease Foundation, South Florida Chapter Gluten-Free Expo in West Palm Beach, Florida.  Gluten intolerance awareness is now part of the Wellesse commitment to consumers and their special dietary needs.  Wellesse Premium Liquid Supplements offer quality, value, richness in taste and natural ingredients to our consumers at over 25,000 select U.S. retailers and online stores, including www.wellesse.com.

Gluten intolerant consumers and Celiac disease sufferers are a fast-growing group, totaling approximately 3 million diagnosed and undiagnosed cases throughout the U.S.  A gluten-free diet is currently the only known means for controlling symptoms.  Many existing pill-based medications and supplements use excipients found to contain gluten.  It is thought that up to 18 million US residents suffer from gluten sensitivity, who not only have a need for gluten-free products, but are predisposed to certain vitamin and mineral deficiencies.   Wellesse liquid supplements, including Calcium/Magnesium, Vitamin D3, Iron and B-Complex offer a targeted, great-tasting, gluten-free alternative to pills and chewables.  Wellesse team members will be working closely with local Gluten Intolerance Groups (GIGs) and Celiac Disease Foundation Chapters throughout the U.S. on promotions and participation in local events.  Wellesse plans to have all its premium liquid supplements formally qualified as gluten-free through the Gluten Free Certification Organization (GFCO).

Partnership and Commitment

Wellesse supplements are developed by scientists and health professionals under the strictest NSF quality requirements in compliance with cGMP guidelines established by the FDA.  Wellesse is now a proud sponsor of the Celiac Disease Foundation to help build awareness and support.

Gluten-Free Promotions

Wellesse will be offering various promotions online and at events during Celiac Awareness Month in May, 2012.

About Botanical Laboratories/Wellesse

For more than 20 years, Botanical Laboratories, in Ferndale, Washington, has been one of the leading global suppliers of premium liquid supplements under the Wellesse brand. Botanical Laboratories distributes Wellesse supplements to over 25,000 retail locations in the U.S. and four international markets.

For more information call 800-232-4005 or visit www.wellesse.com.

SOURCE Botanical Laboratories