Wellness in Every Sip: Yogi® Refreshes Tea Aisle with Bold, New Organic Tea Concentrates

New Elderberry Lemon Balm and Hibiscus Ginger Concentrates deliver functional refreshment, only at Target

EUGENE, Ore., Sept. 3, 2025 /PRNewswire/ -- Refreshing, organic and ready to satisfy your taste buds, Yogi^®, a trusted leader in purpose-driven organic tea blends, stirs up the tea aisle with the debut of its new Organic Herbal Tea Concentrates. Easy-to-prepare concentrates make refreshing iced tea while delivering the functional wellness benefits Yogi fans love, including immune and digestive support.

Now available exclusively at Target stores nationwide and Target.com, the new innovations come in two crave-worthy blends inspired by the wisdom of Ayurveda and herbalism:

• Yogi Organic Elderberry Lemon Balm Immune Health: Fruity elderberry meets zesty lemon balm, lemongrass and lemon peel for a refreshingly sweet and citrusy infusion – plus Vitamin C to help support a healthy immune system year-round.
• Yogi Organic Hibiscus Ginger Digestive Health: Bright hibiscus and spicy ginger come together in this bold blend specifically designed to support healthy digestion any time of day.

"With every product, our goal is always to go beyond just flavor," said Sonja Gmelin, Global Vice President of Brand Experience. "We wanted to give people a concentrate that is more than just an iced tea. These first-of-their-kind concentrates, inspired by beloved Yogi hot tea fan favorites Elderberry Lemon Balm Immune + Stress and Ginger, offer a new way to enjoy both great taste and great wellness benefits!"

Easy to enjoy, simply mix equal parts of the concentrate with still or sparkling water, pour over ice and serve chilled – or get creative by mixing them into mocktails and spritzes. Lightly sweetened with organic cane sugar, each blend offers less sugar per serving than other leading tea concentrates.

The two new concentrate varieties are certified USDA Organic, which means non-GMO, and packed with purposeful botanicals. Each 32 fl oz carton will retail for $5.49 at Target stores nationwide and Target.com.

For more information about the Yogi portfolio of products, visit yogi-life.com and follow the brand on Instagram.

About Yogi

Headquartered in Eugene, Ore., Yogi^® is a purpose-driven tea brand committed to wellness, sustainability, and social impact. For over 50 years, Yogi has crafted organic, ethically sourced teas and now has the honor of serving over 1.5 billion cups of tea each year.

Yogi has always believed that small, meaningful choices—like what you put in your cup—can be part of something bigger. As a certified B Corporation, Yogi creates delicious teas while making a positive impact on the planet. Combining 140 extraordinary botanicals, Yogi creates a blend of flavor and function that elevates everyday routine to ritual. To learn more, visit yogi-life.com and follow the brand on Instagram.

Media Contact:
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SOURCE Yogi