Wellness® TruFood® Features PRESS-LOK® Closure In New Pet Food Line

MANCHESTER, N.H., April 27, 2015 /PRNewswire/ -- Today, Velcro Industries announced that Wellness® Natural Pet Food, has integrated VELCRO® Brand's PRESS-LOK® closure into the packaging of its premium TruFood® line. PRESS-LOK® delivers the reliability, durability and strength that consumers have come to expect from other VELCRO® Brand products. The closure solution is an easy-to-use, tactile re-closure solution and will help keep pet food fresh and contained within the bag.

"Wellness'® mission is to provide pet owners with high quality, natural ingredients," said Chanda D. Leary-Coutu, Senior Manager, Marketing Communications, Wellness® Natural Pet Food. "Like us, Wellness pet parents view their cats and dogs as part of the family, so it's important that our ingredients are fresh and the packaging we deliver our products in meets customers' expectations."

Launched in March 2015 at Global Pet Expo in Orlando, FL, Wellness® TruFood® is the newest line of nourishing pet food recipes for dogs and cats featuring the vibrant nutrients of whole prey protein, raw produce and antioxidants. As Raw-Inspired, Living Nutrition, Wellness® TruFood® is blended by hand and baked in small batches to create delicious, natural meals. Made with colorful ingredients you can see like chicken, beets, coconut oil, kale, pumpkin and live active yogurt cultures, TruFood® recipes are living proof that real nutrition is the most fundamental source of health and happiness for your pets.

"PRESS-LOK® closures add an important value for customers who are seeking to keep their products fresh, easy-to-access and most of all, contained," said Chris Lerra, Senior Business Development Manager of Packaging Business Unit, Velcro Industries. "We're continuing to see adoption in the pet product market because the closure is ideal for the unique needs and requirements of pet owners and we're honored to be featured in WellPet's natural pet food line."

PRESS-LOK® was developed for the fast-growing flexible packaging market. It is an exclusive solution that allows consumers to fasten without the need for tedious and precise line-up. WellPet worked with manufacturer Peel Plastic Products Ltd. of Brampton, Ontario – a leader in flexible packaging and process innovation – to deliver superior packaging for Wellness® TruFood®.

To learn more about Wellness® TruFood®, visit: http://brands.wellnesspetfood.com/trufood/

For more information about VELCRO® Brand's PRESS-LOK® closure, please visit: http://www.velcro.com/press-lok.

About Velcro Industries:

Velcro Industries together comprises a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 400 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world.  Velcro Industries offers global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. Visit Velcro.com to buy our products and find out more, and "Like" VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand for more information.

About Wellness®:

At Wellness®, we do whatever it takes to create the healthiest foods for the pets that depend on us. We believe food feeds their souls, sustains their lives and protects their bodies. For each of our recipes we never compromise - selecting nature's finest ingredients and combining them with unique super nutrients to help support whole body health and wellbeing. Like you, we know that our pets provide us unconditional love, and providing uncompromising nutrition is one way we can do the same for them. Unconditional Love, Uncompromising Nutrition®.

About Peel Plastic Products:

For over 30 years, Peel Plastic Products Ltd. has been a recognized leader in flexible packaging solutions and process innovation. We create custom packaging solutions to complement your brand. As a responsive supply partner, our products are customized to provide solutions that are unique, industry relevant and brand specific. Peel is committed to being the most responsive supply partner, a recognized leader in product and process innovation, and the overall best value provider of flexible packaging materials. We house all of our print, lamination and converting capabilities in one location, which gives us a clear advantage at meeting otherwise challenging deadlines. For more information visit www.peelplastics.com and learn how we can help bring packaging innovation to your brand.

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SOURCE Velcro Industries