LOS ANGELES, March 27, 2020 /PRNewswire/ -- Consumers are shrugging the days of treating hair like dirty laundry! Wellnesse https://wellnesse.com/, 2020's latest personal care brand founded by Wellness Mama celebrity podcaster Katie Wells, officially announces an all-natural shampoo and conditioner which started as one of Wells' most popular DIY recipes.
The global shampoo market is projected to grow with a CAGR of 3.76% between 2019 - 2024 and demand for natural shampoo is a driving factor.
When Wells couldn't find commercially-available green and clean products that performed as promised, she decided to do it herself. The best-selling author and journalist spent over a decade researching options, perfecting her recipes, and sharing with her loyal community on WellnessMama.com. Her early recipes would later become the Wellnesse all-natural shampoo and conditioner.
"For most of my life, I thought my hair hated me. It was determined to be dry and oily at the same time. It never curled when I wanted it to curl or stayed silky when I tried to wear it straight," said Wells, who co-founded the company alongside her husband Seth Spears. "Then, I learned many products strip away the natural components that make hair strong and silky, leaving your hair dependent on them. I researched like crazy and started making my own shampoo using herbs, beneficial oils and soothing ingredients provided what my hair actually needed."
Wellnesse's Cleansing Shampoo and Nourishing Conditioner is made with an EWG safe ingredient formula that feeds your hair with nettle, shea, argan and other supportive ingredients to help hair stay thick, strong and shiny!
Wellnesse launched in 2020 with a catalog of five all-natural products: Whitening Toothpaste, Cleansing Shampoo, Smoothing Shampoo, Nourishing Conditioner, and Enriching Conditioner. The brand will release additional products including charcoal toothpaste, children's toothpaste, dry shampoo, sunscreen, and deodorant beginning in early April and throughout the summer months, in response to consumer demand.
Wellnesse creates safe, high quality and responsibly sourced personal care products with the goal of maximizing economic, environmental, and social value for our customers, communities, and planet. Wellnesse believes a well-run business can have a tremendous positive impact on the world and has an unwavering commitment to core values in every decision step of the process from supply chain to the final product. Wellnesse is in the process of attaining Environmental Working Group and B-Corp verification and the brand's products contain only ingredients approved for use by the EWG.