WellnessFX Launches Digital Health 2.0 Platform to Provide Consumers with Premium Care

SAN FRANCISCO, Sept. 27, 2011 /PRNewswire/ -- In Silicon Valley, consumer innovation extends beyond social media to healthcare, as led by the world's most advanced consumer directed wellness platform, WellnessFX. Today, at Health 2.0 Conference in San Francisco, WellnessFX will launch its beta product to give California residents a chance to lead the consumer healthcare revolution into the digital 21st century.

Founded in San Francisco, WellnessFX is a consumer directed personalized wellness and health startup that allows individuals to measure, understand and improve their health by combining state-of-the-art medical science with social media tools and consumer web UX. With the launch of its beta, WellnessFX gives passionate health consumers the chance to experience the melding of state-of-art care, information, and access to engage in their own health and wellness management.

"We are witnessing an explosion in availability and affordability of information to allow anyone to better manage their health. By making this information accessible and meaningful, the WellnessFX platform and team of practitioners will allow a consumer to take charge of their personal health," notes Jim Kean, Founder of WellnessFX. "Our users already show that once they engage with this data, the can measurably improve their health and wellness."

An early leader of health 1.0, Kean founded Sapient Health, which became WebMD's consumer facing business.  Kean has a unique insight as to how health 2.0 will evolve. The market demands a more personalized and consumer directed way to manage health while traditional healthcare infrastructure is not moving to meet that demand.

"As the medical science frontier expands, information becomes both more plentiful and more difficult to act upon. With this level of market disruption, there is significant opportunity for companies to shape the landscape," stated Mike Maples, Floodgate Principal and investor.  "WellnessFX not only changes the industry from 'sickcare' to 'wellcare' but also closes the technology gap in healthcare IT with online convenience leveraging cutting edge care and digital tools. In five to ten years, everyone will quantify and manage their health online."

In addition to clinical studies showing individuals improve their health outcomes when provided with frequent and measurable results, WellnessFX based its approach on the outcomes of Kean's initial experimentation with improving his health, as a life long fitness and wellness enthusiast.

"Right now, most people don't know how healthy they are," says Curtis Feeny, Chairman of the Board and Managing Director of Voyager Capital. "WellnessFX promotes cost-effective and proactive healthcare to optimize consumer wellness to prevent longer-term lifestyle diseases.  The WellnessFX team has a unique combination of deep medical expertise, understanding of consumer Internet, and user experience strength which positions them to lead the consumer-directed health market."

WellnessFX is one of Health 2.0's Launch! finalists who will be debuting their product in public for the first time.  Since it's inception in 2008, Launch! has introduced over 45 new companies and products, including Unity Medical, Remedy Ventures, TheCarrot, and the WSJ's 2010 top (and not just in health!) start-up company, Castlight Health.

WellnessFX is led by a management team whose over 20 years of collective experience in the medical, technology, development and business arenas provide the knowledge and understanding for both large companies and individuals to look to them for the future direction of health 2.0.  To take the vision for Health 2.0 forward, WellnessFX is supported by a team of top engineering and product development talent who are working to build the world's most sophisticated consumer directed health platform.  Among its impressive list of advisors, WellnessFX is fortunate to include Dr. Michael Davidson, Director of Preventative Cardiology, University of Chicago; Dr. James Hicks, Professor of Genetics and Molecular Biology, Cold Springs Harbor Laboratory; Dr. Bruce German, Director of the Foods for Health Institute and Professor, University of California, Davis. WellnessFX is also working with a team of advising MDs, Pharmacists and Nutritionists including Dr. Ross Pelton, PhD and Dr. Harlan Matles, MD - both highly respected in the field of medicine and consumer care.  These experts, among others, support the WellnessFX movement and provide the perspective as stand-alone doctors as well as patients.

About WellnessFX

Headquartered in San Francisco, California, WellnessFX leads the coming consumer health revolution. Capturing a demand for a more personalized and consumer directed way to manage health, WellnessFX combines a rich display of personal health information with support from leading practitioners to better manage personal health and wellness. With rich, personalized visualizations, the platform leverages behavioral game mechanics and consumer web UX design to bring healthcare into the 21st century. WellnessFX is aggregating the underlying biomarkers of the primary detractors of wellness, including cardiovascular disease, diabetes, metabolic syndrome and obesity, while layering in data feeds from self-tracking health and fitness devices emerging within the QS ecosystem. The WellnessFX team includes well-known healthcare and UI/UX individuals. Backed by leading investors (Floodgate & Voyager Capital) and angels, WFX launched its public beta in September 2011. For more information about the public beta, visit www.wellnessFX.com and request to be an early evangelist for the coming revolution.

SOURCE WellnessFX