DUBLIN, Ohio, June 8 /PRNewswire/ -- Wendy's is celebrating the fourth annual Father's Day Frosty Weekend by satisfying Dad's sweet tooth and giving the whole family the satisfaction of helping the more than 123,000 children in the U.S. who are waiting for the love of forever families. During Father's Day Weekend, June 19 – 20, Wendy's will donate 50 cents for every Frosty sold to the Dave Thomas Foundation for Adoption (DTFA).
There are several additional ways customers can get involved and raise money for the DTFA. In the weeks leading up to Father's Day, consumers can purchase an in-store Frosty pin-up for $1. New this year, Wendy's is introducing Treat it Forward, in which specific social interactions between June 7 and June 20 on Twitter, Facebook, Foursquare and Frostycard.com will result in additional 50 cent donations, up to a total of $50,000, to the DTFA.
- Frostycard.com – Donation made for every free custom eCard sent; choose from a variety of backgrounds, frames and icons to create the perfect card!
- Twitter – Donation made each time a user tweets from the Treat it Forward application found on www.facebook.com/frosty (Treat it Fwd tab), or uses the hashtag: #TreatItFwd.
- Facebook – Donation made for each user that gives a Virtual Frosty as a gift on Facebook, or tells their friends about Father's Day Frosty Weekend through the Facebook application found on www.facebook.com/frosty (Treat it Fwd tab).
- Foursquare – Donation made for every person that 'checks-in' to a Wendy's during Father's Day Weekend (June 19 - 20).
In 2009, Father's Day Frosty Weekend raised $1.8 million for DTFA, and since the inception of the program in 2007 more than $4.5 million has been raised.
"Dave Thomas, Wendy's founder, started the Dave Thomas Foundation for Adoption in 1992 to help foster children across the U.S. find permanent homes," said David Karam, Wendy's president. "Now in its fourth year, Father's Day Frosty Weekend remains a great opportunity for Wendy's and its customers to support this cause and change the life of a child."
The money raised online in the weeks leading up to Father's Day weekend and in-store during the holiday weekend will directly support Dave Thomas Foundation's signature program – Wendy's Wonderful Kids (WWK). The program awards grants for adoption agencies to hire recruiters to aggressively work to place foster children into adoptive families. Wendy's Wonderful Kids is active in all 50 states to place foster children with the loving families they deserve.
"Since 2005, Wendy's Wonderful Kids has grown from seven to 121 adoption recruiters, and from seven states to all 50, the District of Columbia and Canada," says Rita Soronen, executive director of the DTFA, "and the program has helped more than 4,000 children be matched with or adopted by their forever families. With continued expansion, Wendy's Wonderful Kids will be able to meet its goal of helping 8,000 - 10,000 children."
The Dave Thomas Foundation for Adoption
The Dave Thomas Foundation for Adoption is a national nonprofit 501(c)3 public charity dedicated to dramatically increasing the adoptions of the more than 150,000 children waiting in North America's foster care systems. Created by Wendy's® founder, Dave Thomas, who was adopted, the Foundation implements results-driven national signature programs, foster care adoption awareness initiatives and research-based advocacy efforts. Our work aggressively moves children into adoptive homes, increases consideration of foster care adoption, and strengthens the families formed. As the only foundation dedicated exclusively to foster care adoption, we are driven by Dave's simple value: Do what's best for the child. To learn more, visit www.DaveThomasFoundation.org or call 1-800-ASK-DTFA.
Wendy's International, Inc. Overview
Wendy's International is one of the world's most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide. Wendy's is a member of Wendy's/Arby's Group, Inc. More information is available at www.wendys.com, or www.wendysarbys.com.
Amy Robinson, 404-879-9126