Wendy's Offers Sweet Way to Give Back this Giving Tuesday

National Frosty Key Tag Program Helps Children Waiting in Foster Care

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Nov 30, 2015, 08:30 ET

Wendy's invites consumers to celebrate Giving Tuesday, a global day of giving back, with Wendy's National Frosty Key Tag Program. Available through the end of the year, proceeds from each $1 purchase of a Frosty Key Tag will go to help finding forever families for children waiting in foster care. A Frosty Key Tag gets you a free Jr. Frosty with every purchase until December 31, 2016, proving that giving back can be very sweet.

DUBLIN, Ohio, Nov. 30, 2015 /PRNewswire/ -- Finding a way to give back this Giving Tuesday, a global day dedicated to giving back, has never been sweeter than with Wendy's® National Frosty® Key Tag Program. Until the end of the year,* customers can buy a Frosty Key Tag for $1 and receive a free Jr. Frosty with every purchase until December 31, 2016. Proceeds** from Frosty Key Tag sales will go to help find families for children waiting in foster care through the Dave Thomas Foundation for Adoption®, which is dedicated to finding permanent homes for the more than 130,000 children waiting in North America's foster care systems.

Wendy's Founder Dave Thomas was himself adopted and founded the Dave Thomas Foundation for Adoption in 1992.

"We hope consumers will embrace Giving Tuesday and the holiday season as a time to make a difference in the lives of children waiting in foster care," said Liz Geraghty, Wendy's vice president of brand marketing. "It's unacceptable that 130,000 children in North America won't have permanent, loving families to spend the holidays with, and we are passionately working to change this reality so that all children can have the childhood they deserve."

The Frosty Key Tag Program is one of many initiatives Wendy's implements across its restaurants throughout the year to help raise funds and awareness for the Dave Thomas Foundation for Adoption and its signature program Wendy's Wonderful Kids.^® The program supports special adoption professionals who focus exclusively on finding homes for children who have been waiting the longest in the foster care system through a child-focused model. Children referred to the program are up to three times more likely to get adopted. Wendy's and the Dave Thomas Foundation for Adoption recently celebrated the 5,000th child adopted through the Wendy's Wonderful Kids program.

For more information, visit www.wendys.com/adoption.

*Selling period for Frosty Key Tags is 11/23/2015 through 12/31/2015.

** Ninety cents from every key tag sold will benefit the Dave Thomas Foundation for Adoption.

About The Dave Thomas Foundation for Adoption
The Dave Thomas Foundation for Adoption is a national nonprofit public charity dedicated exclusively to finding permanent homes for the more than 130,000 children waiting in North America's foster care systems. Created by Wendy's founder Dave Thomas who was adopted, the Foundation implements evidence-based, results-driven national service programs, foster care adoption awareness campaigns and innovative grant-making. To learn more, visit davethomasfoundation.org, or call 1-800-ASK-DTFA.

About The Wendy's Company
The Wendy's Company (NASDAQ: WEN) is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com.

CONTACTS:

Frank Vamos, 614-764-8477, [email protected]
Steven Coulombe, 404-879-9292, [email protected]

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SOURCE The Wendy's Company