Werth Enhances Interactive Expertise With Huber+Co. Acquisition

COLUMBUS, Ohio, March 8 /PRNewswire/ -- Integrated marketing firm Paul Werth Associates is bolstering its digital and social media marketing prowess with the acquisition of Huber+Company interactive. Founded by veteran designer and strategist Bryan Huber in 2003, Huber+Co. specializes in Internet marketing, Web design and development, social media integration, e-commerce, search engine optimization and analytics.

"We're thrilled to welcome Bryan and his team on board," said Sandra W. Harbrecht, president and CEO of Paul Werth Associates. "We expect their unique talents to fuel our continuing growth through expansion of the interactive marketing services most desired by our growing client base."

Huber will become Werth's chief interactive officer, where he and his team will lead the continuing integration of interactive marketing strategies into the firm's strategic public relations, advertising, public affairs, market research and digital communications practice. The Huber+Co. team will relocate to Werth's office at 10 N. High Street in Columbus.

"We're excited to be joining a firm with Werth's heritage and vision," Huber said. "Together, we have the capability to deliver the unique insights, brand strategy and creative services needed to help 21st century brands engage today's audiences across a diverse array of communications channels – from print and broadcast to digital and social media."  

Werth will continue to use the Huber+Co. name, which has won strong brand equity through an approach that combines Internet-focused strategy, user-centered Web design, search engine marketing, social media integration, analytics, creative communications and technology to make a brand more compelling and competitive. The company's social media innovations include Tweet My Time(SM) – the first social media utility for endurance racing.

"This acquisition further distinguishes Werth among mid-sized marketing communications firms, as few can equal our strategic thinking, creative excellence and leading-edge digital capabilities," Harbrecht said. "Our ability to deliver these services in a seamless and synergistic way creates even greater value for the clients we serve."

About Paul Werth Associates

Founded in 1963, Paul Werth Associates is an integrated marketing communications firm offering a full range of public relations, advertising, interactive marketing, public affairs and market research services. Operating from offices in Columbus, Ohio and Chicago, Illinois, Werth provides executive-level  expertise to leading consumer and business-to-business companies as well as government agencies and not-for-profit organizations. The firm offers specialized experience in the energy, education, food and beverage, health care and professional and financial services industries. Flagship accounts include the Ohio Business Development Coalition, Huntington Bancshares, White Castle, the Ohio State University Medical Center and SafeAuto Insurance. For more information, visit www.paulwerth.com.

SOURCE Paul Werth Associates