West Coast Wine/Beer/Spirits Destination BevMo! Taps DeVito/Verdi
Creative Shop To Help Differentiate Brand In Increasingly Competitive Marketplace
NEW YORK, Aug. 17, 2015 /PRNewswire/ -- A pioneer in wine/beer/spirits retail, West Coast specialty retailer BevMo! is adding a shot of creative and a splash of strategic expertise from the award-winning full-service agency DeVito/Verdi, who've been charged with unlocking the full potential of this unique brand.
The New York-based agency and its California office will be responsible for creative duties across multiple media, including the in-store experience to convey a more enticing and exciting destination for beverage consumers. The agency will also provide strategic direction on driving brand awareness, traffic-building, social and PR efforts.
Founded in 1994 in San Francisco, BevMo! was among the first "beverage super stores," and quickly grew in popularity due to its vast selection of well-known brands, hard-to-find local favorites and one-of-a-kind items that helped make the retailer truly unique. Today, BevMo! is the number one specialty beverage retailer on the West Coast.
A typical BevMo! store sells more than 3,000 wines, 1,200 specialty spirits, 600 beers, and more than 2,000 other products such as cheese, party accessories and caviar. In addition, BevMo! offers on-site educational tastings for customers with the help of both vendors and a BevMo!-employed wine expert.
"We've long been known for offering a superior selection for all things beverage, and now it's time we created a fun, definitive 'voice' for the brand to consumers," said Michelle Farabaugh, BevMo!'s chief marketing officer. "DeVito/Verdi will help us communicate our unique offerings and help differentiate the brand in this competitive marketplace. This partnership will help us cement our simple philosophy that 'shopping for beverages should be as much fun as drinking them.'"
Recently, wine, beer and spirits sales have become increasingly competitive for retailers, as more outlets have entered the fray – with significant new competition for traditional beverage retailers coming from membership clubs, grocery, and even drug chains.
"This is a great sandbox to play in both creatively and strategically. We're looking forward to putting more fun and discovery into the BevMo! shopper experience, across a wide range of touch points," said Andy Brief, director of account services at DeVito/Verdi. "In essence, BevMo! is an adult candy store, and we want to capture that exciting and enjoyable aspect in all our communications."
About BevMo!
BevMo! is the leading alcoholic beverage-lifestyle specialty retailer in the western United States and among the largest in the country. With 157 stores across California, Arizona and Washington, BevMo! provides a friendly and welcoming environment for competitively priced wine, beer, spirits, non-alcoholic beverages and "goes with" products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. BevMo.com enables customers to purchase items online for shipping to homes or offices or for pickup within an hour from their local store. For more on BevMo! visit www.BevMo.com, Facebook, Twitter and the BevMo! blog, BevMo! Thirsty Times.
About DeVito/Verdi
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies. The agency has had a rich history of success with radio advertising, including its campaign for the National Thoroughbred Racing Association, one of the most acclaimed radio campaigns in history. The agency has also worked for the radio industry to create a number of campaigns designed to bolster the image and offerings of the medium to consumers.
DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, The National Association of Broadcasters, 7-Eleven, New York Institute of Technology, Massachusetts General Hospital, Sony, Canon, Duane Reade Drug Stores, BMW, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, U. of Chicago Medical Center, eCampus, Reebok, Legal Sea Foods, Office Depot, Appleton Rums, Pepsi/SOBE, Fallon Community Health Plan, Tribe Mediterranean Foods, Empire Kosher Chicken, Acura, CarMax, Sports Authority, Campaign for Freedom Post 9/11, Pro-Choice Education Project, Hillary Clinton for Senate, and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
SOURCE DeVito/Verdi
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