WestJet announced as official partner of the Toronto Blue Jays - and its fans
Apr 05, 2012, 01:44 ET
Airline's domestic network to take Canadians out to the ballgame
CALGARY, April 5, 2012 /PRNewswire/ - WestJet today announced they're ready to play ball with a signed deal making the airline an official partner of the Toronto Blue Jays. The announcement, which comes in anticipation of today's season opener, marks the airline's first major team sponsorship.
"This major league sponsorship makes great sense for WestJet," said Richard Bartrem, WestJet Vice-President, Communications and Community Relations. "We're proud to step up to the plate as this year's official partner of Canada's baseball team. We're excited to watch the Toronto Blue Jays in what we know will be a promising year for the team."
With more than 60 domestic flights into Toronto on average each day, WestJet hopes Canadians will take the opportunity to cheer on Canada's team by flying WestJet's strong Canadian network.
"Whether you've come to see Silver Slugger Award-winner José Bautista or cheer on homegrown hitter Brett Lawrie, we're excited to be the airline to bring you to Rogers Centre as the boys of summer take a round trip around the diamond," continued Richard Bartrem.
"We are excited to have WestJet as an official partner of the Toronto Blue Jays and are honoured that they have chosen the Blue Jays as their first major team sponsorship," said Stephen Brooks, Blue Jays Senior Vice President, Business Operations. "As we continue down the path of building a World Series champion, we couldn't ask for a more dynamic, successful company to partner with us."
Baseball fans looking to see the Blue Jays take on division rivals - the New York Yankees - can take advantage of new, non-stop service seven-times daily from Toronto to LaGuardia launching in June.
WestJet is Canada's preferred airline, offering scheduled service throughout its 76-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. Named a J.D. Power 2011 Customer Service Champion, WestJet offers increased legroom and leather seats on its modern fleet of 98 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 37 aircraft through 2018, WestJet strives to be one of the five most successful international airlines in the world.
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