WestJet launches "I care-antee it" appreciation campaign

Hundreds of WestJetters provide their pledge to a great guest experience

CALGARY, April 20 /PRNewswire-FirstCall/ - WestJet today launched an innovative advertising campaign called "I care-antee it" as the next evolution of its popular owners' campaign.

The campaign captures the video messages of hundreds of WestJetters across Canada expressing their personal pledge (or care-antee) to a great guest experience. All of the videos are available on YouTube, and some of the WestJetters' videos will be featured in a multimedia campaign, which will include nationally broadcast television commercials.

"This campaign acknowledges that the success of our airline is rooted in the efforts of the more than 7,500 WestJetters across the country. They are the stars who shine for us and the campaign reflects that," said Gregg Saretsky, President and CEO, WestJet.

"I'm excited about this campaign because it demonstrates the resiliency of our workforce. There's no doubt that 2009 was a tough year, but - with the support of our guests and the hard work of our WestJetters - WestJet was one of the most profitable airlines in North America last year," said Gregg Saretsky. "While the economy may have changed, WestJetters want to let our guests know that we appreciate their business and we remain as committed as ever to offering them a world-class guest experience."

The WestJetters' care-antee videos can be viewed at www.youtube.com/westjet.

To launch the I care-antee it campaign and thank guests for their loyalty, WestJet is offering the popular WestJet price guarantee for flights booked on April 20 or 21, 2010, for travel up until October 31, 2010.

"We're implementing the WestJet price guarantee to thank our guests for bearing with us during the challenging times as well as the good times," said Bob Cummings, Executive Vice-President, Marketing and Sales, WestJet. "With severe weather in the early part of 2009 followed by H1N1 fears and the economic downturn, we want to show guests how much we appreciate their continued support. With our new reservation system up and running and our call centre operations back to normal service levels, we are excited to offer a terrific seat sale that reflects our appreciation to our guests for flying with us."

The small print

Offer is valid for flights booked through westjet.com, by calling 1-888-WESTJET (937-8538) and via travel agents on April 20 and 21, 2010 ( 11:59 p.m. MDT) for travel until October 31, 2010. The WestJet price guarantee is valid up to two hours before departure when flights with the same travel dates, times, departure and arrival cities in a confirmed reservation are available on westjet.com at a lower price. Guests must call 1-888-WESTJET with their name and reservation code to notify WestJet of the lower price while the price is still available online. The lower price must be verified by WestJet. Approved requests will be issued a credit into a travel bank account for the difference in base fare plus any applicable GST/HST/QST (other taxes, fees or surcharges are excluded) between the original purchase price and the lower price. Guest must either have or be willing to create a WestJet guest profile in order to receive the travel bank credit. The travel bank amount may not be transferred; however, it is valid for one year. Requests that do not meet the criteria outlined above will not be accepted and no travel bank amount will be issued. Offer valid on new air-only bookings and cannot be combined with any promotional codes or other offers. Regular change fees and difference in fare will apply for any changes made to their flight date/time/departure/arrival city, and the normal cancellation fees and rules are still in effect for bookings made during this promotion. WestJet reserves the right to amend, extend or discontinue this offer at any time by giving 24 hours of notice. Such notice shall be displayed on www.westjet.com.

About WestJet

WestJet is Canada's preferred airline, offering scheduled service throughout its 69-city North American and Caribbean network. Inducted into the corporate culture hall of fame after being named one of Canada's most admired corporate cultures in 2005, 2006, 2007 and 2008, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 86 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 49 aircraft through 2016, WestJet strives to be one of the five most successful international airlines in the world.

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SOURCE WestJet