Wet Wipe Market Records 6.72% Y-O-Y Growth Rate in 2021| 3M Co. and Essity Aktiebolag (publ) Among Key Vendors| Technavio

• Total Pages: 120
• Companies: 10+ – 3M Co., Essity Aktiebolag (publ), Henkel AG and Co. KGaA, Johnson and Johnson Inc., Kimberly Clark Corp, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., and Unilever Group among others.
• Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape
• Segments: Application (personal care, household, and ICI)
• Geographies: Europe (Germany and UK), North America (US), APAC (China and Japan), South America, and MEA

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According to the recent market study by Technavio, the Wet Wipe Market in the Household Products Industry is expected to increase by USD 5.58 billion from 2020 to 2025, with an accelerated CAGR of 7.38%. The report provides a detailed analysis of drivers & opportunities, top winning strategies, competitive scenario, future market trends, market size & estimations, and major investment pockets.

Europe will register the highest growth rate of 34% among the other regions. Germany and the UK are the key markets for wet wipe market.

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Vendor Insights-
The wet wipe market is fragmented, and the vendors are deploying various organic and inorganic growth strategies to compete in the market. The offerings of some of the vendors are mentioned below:

• 3M Co. - The company offers respirator cleaning wipe 504 for better hygiene and safety.
• Essity Aktiebolag (publ) - The company offers wet wipes products under the brand name of Tena.
• Henkel AG and Co. KGaA - The company offers wet wipes products under the brand name of Technomelt.

Find additional highlights on the vendors and their product offerings. Download Free Sample Report

Regional Market Outlook
The wet wipe market share growth in Europe will be significant during the forecast period. Germany and the UK are the key markets for wet wipes in Europe.

The increasing demand for multi-functional wet wipes will drive the wet wipe market growth in Europe during the forecast period. In developed European countries such as Germany, the UK, and France, the demand for wet wipes is driven by consumer preference. People in Europe who have a high disposable income invest in high-quality, premium personal care products such as wet wipes. In addition, consumers in Europe have better accessibility to a wide variety of wet wipes because of established brands.

Download our FREE sample report for more key highlights on the regional market share of most of the above-mentioned countries.

Latest Drivers & Challenges Impacting the Market-

• Wet Wipe Market Driver:
• Rising concern over hygiene:

There has been growing health and hygiene-related awareness among consumers globally in recent years due to the COVID-19 pandemic. Consumers use products such as alcohol-based wet wipes to clean surfaces for effective germ-killing and protection. Additionally, due to the stringent government regulations regarding hygiene maintenance in public places such as restaurants, theatres, workplaces, and hospitals, the demand for wet wipes has increased. The application of wet wipes has been steadily increasing since 2020 in hospitals and healthcare centers for decontamination of medical devices and surfaces. 

• Wet Wipe Market Challenge:
• Increasing environmental concerns:

Wet wipes are composed of fabrics such as cotton blended with plastic resins, including polyester or polypropylene, which are not biodegradable. The use of wet wipes increases plastic consumption and leads to environmental pollution.

Find additional information about various other market Drivers & Challenges mentioned in our FREE sample report.

Here are Some Similar Topics-

• Wet Tissue and Wipe Market by Application, Distribution Channel, Technology, and Geography - Forecast & Analysis 2021-2025: The wet tissue and wipe market size will grow up to USD 7.19 bn at a CAGR of 7% from 2020 to 2025. Download Exclusive Free Sample Report
• Diaper Market by Type and Geography - Forecast and Analysis 2021-2025: The diaper market has the potential to grow by USD 34.06 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 7.58%. Download Exclusive Free Sample Report

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SOURCE Technavio