What If Tomorrow Your Entire Web Browsing History Was Public?

BALTIMORE, Sept. 14, 2015 /PRNewswire/ -- With rumors swirling that numerous suicides have followed in the wake of the Ashley Madison breach, a recent piece in the Wall Street Journal explored what will happen when a Big Data company is hacked, and the highly sensitive data of tens or hundreds of millions of U.S. consumers is exposed to the world. Because the Big Data industry remains unregulated, consumers must take measures to protect themselves. 

It's a fact: Every time we browse the web, from the most popular websites to our favorite little-known blogs, our online movements are being tracked, and our private information secretly collected.

Big Data tracking companies maintain this information in personalized profiles about nearly every consumer in the U.S. The profiles contain information on virtually everything that we do online: What we read, videos we watch, items we purchase, travel plans, medications we take, phone numbers, addresses, contact information of friends and family members, creditworthiness, our health, political affiliations, and religion, among many others.

The question is: How is our personal data being collected, and what will happen when a Big Data company is hacked and our information becomes public?

"Digital Fingerprints" Are The New Cookies

Consumers have learned to regularly remove cookies to protect their privacy. Thus, tracking companies invented "digital fingerprinting." Digital fingerprinting allows tracking companies to determine who you are based on the web browser and computer you use. It's technically complex, but think about it like a snowflake: almost no two computers and web browsers are the same.

Tracking companies connect your digital fingerprint to your identity (name, e-mail address, address, etc.)—for example, when you enter your name into a website to order an item. Now when you visit a website, without even logging in or entering your name, the tracking companies know who you are based only on your digital fingerprint.

TrackOFF Announces State Of The Art Software To Combat The Newest Privacy Threats

Today TrackOFF is releasing the latest version of its flagship product, TrackOFF, the only software capable of combating the latest forms of online tracking, including digital fingerprinting.

TrackOFF masks the user's digital fingerprint, so that Big Data tracking companies cannot identity and monitor their behavior. In addition, it allows users to clear their cookies and browsing history with one-click.

Contacts:

TrackOFF, LLC
E: [email protected]
P: 1 888 602 1423

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SOURCE TrackOFF