Whatfix Enters Federal Sector, Empowering US Army PEO-Enterprise with AI-Powered Digital Adoption Solutions for the World's Largest Personnel & Pay System

Digital Adoption Platform to support 1.1 million users of critical HR and payroll system

SAN JOSE, Calif., March 18, 2025 /PRNewswire/ -- Whatfix, a global leader among Digital Adoption Platforms (DAPs), today announced its entry into the federal sector through a landmark initiative aimed at empowering the US Army's PEO-Enterprise software footprint. With the support of Insight Public Sector, Whatfix will play a vital role in the rollout of Integrated Personnel and Pay System - Army (IPPS-A). This groundbreaking application integrates personnel and pay functionalities while delivering three essential capabilities: Total Force Visibility, Talent Management, and Auditability.

The collaboration marks a significant step in the digital transformation of the public sector systems, enhancing operational efficiency, and supporting mission-critical functions for the US Army globally. As federal agencies prioritize modernization and digital transformation, Whatfix's solutions help government organizations enhance efficiency, reduce costs, and improve mission functionality. By equipping personnel with seamless digital adoption solutions, Whatfix ensures they can fully leverage advanced systems like IPPS-A, maximizing productivity and operational readiness.

It also reinforces Whatfix's commitment to expanding in the public sector, solidifying its role as a trusted partner in transforming large-scale, mission-critical government systems with cutting-edge digital adoption solutions.

"We are honored to collaborate with the US Army IPPS-A in their pursuit of delivering next-generation digital services to those who serve," said Khadim Batti, CEO and co-founder of Whatfix. "With the introduction of the new pay module, Whatfix's Digital Adoption Platform (DAP) will support over 1.1 million active, reserve, and National Guard members worldwide, including 47,000 HR professionals, by transforming a vital HR and payroll system that affects lives daily. This partnership underscores Whatfix's capability to execute and secure mission-critical implementations in the most complex and high-stakes environments. By enhancing IPPS-A's accessibility and usability, Whatfix is not only elevating operational efficiency but also reinforcing trust and accuracy in data and payroll management, ensuring the Army's personnel receive the exceptional support they expect seamlessly and reliably."

The implementation addresses a key challenge faced by many large-scale IT systems, which is ensuring user proficiency and adoption. For IPPS-A, many support requests stem from users struggling to navigate the system seamlessly, rather than from technical issues with the platform itself. Whatfix's solution is designed to bridge this gap, providing intuitive, context-sensitive guidance to users in real-time, as they interact with the IPPS-A platform to reduce digital friction, minimize errors, and ultimately enhance the overall efficiency of Army human resource and pay processes.

IPPS-A chose Whatfix's Digital Adoption Platform to enhance its members' experience and enable them to use new IPPS-A capabilities effectively. This strategic partnership with Whatfix, the leading pure-play provider of digital adoption solutions, aligns with IPPS-A's commitment to stay ahead in modernizing its technology and improving member readiness. By leveraging Whatfix's innovative platform, IPPS-A will make complex technology more user-friendly, streamline processes, and ultimately enhance mission success. IPPS-A is excited to work with Whatfix to achieve these goals.

Whatfix is working with Insight Public Sector, a division of leading solutions integrator Insight Enterprises (NASDAQ:NSIT), which solves technology challenges by combining the right hardware, software, and services. The collaboration unites the proprietary technology, infrastructure, and subject matter expertise necessary to provide the Army's premier HR system with an integrated training solution.

Whatfix's contribution extends beyond traditional IT support, leveraging its expertise in digital adoption for Human Capital Management (HCM) software. For the US Army, the company's platform provides real-time, in-app guidance, automates workflows, and enhances HR process governance, ensuring seamless adoption of the IPPS-A system. With Product Analytics, the Army can capture and analyze HCM end-user behavior and adoption without engineering support, including user actions, attributes, event attributes, and auto-capture to create frictionless user experiences and workflows.

Established as a trusted leader in DAP, Whatfix is recognized across industry reports by Gartner, Forrester, IDC, and Everest Group. It was also the only DAP to be named a Customers' Choice in the 2024 Gartner® Peer Insights™ Voice of the Customer report and ranked as a leader for the second consecutive year in 2025. Its inclusion in the Deloitte Fast 500 list for four consecutive years as the highest-ranking DAP underscores its rapid growth and sustained impact in the industry.

Whatfix recently raised $125 million in a Series E funding round, strengthening its position as the largest pure-play digital adoption platform. This investment fuels its expansion into complementary DAP offerings and accelerates its mission to transform digital adoption at scale—especially in the public sector.

About Whatfix
Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix's product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.

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SOURCE Whatfix