What's Old is New Again: Aladdin Engages Consumers with The Newstalgia Project, New Brand Site and Web App

Aladdin's Newstalgia Project Combines New Favorites with Timeless Style

May 22, 2013, 09:00 ET from Aladdin, a brand of PMI

SEATTLE, May 22, 2013 /PRNewswire/ -- Once known for creating beloved lunchboxes, Aladdin®, a brand of PMI, is launching The Newstalgia Project, a celebration of nostalgic items that never go out of style and the brand's own iconic heritage. On trend with vintage influence in everything from housewares to runway fashion, Aladdin's Newstalgia Project includes a new consumer website, an interactive web application, and their popular Insulated Mason Tumblers.

The new brand website – www.aladdin-pmi.com – launches Wednesday, May 22nd and with it, the Newstalgia Digital Memory Jar web app. The app allows friends to gather and share social media "mementos" – pictures, video, music, and links – in a virtual Mason Tumbler, creating a digital memory jar to share with one another via Facebook.  The site will also feature fresh blog content and is designed to integrate and emphasize social media channels including Twitter, Pinterest, and Instagram.

"Aligning our digital presence allows us to meet and interact with our consumers where they are communicating everyday with friends, family, and the brands they love," said Jenn Ottele, Marketing Manager for the Aladdin brand. "By launching this new site and creating intersections with social media, we'll be building our community not by chasing likes or followers, but by sharing the Aladdin story and inviting everyone to engage with our brand on tangible, virtual, and emotional levels."

Aladdin's Newstalgia product collection spans more than the Original and Classic Mason Tumblers, though they are the center piece. It spins many popular favorites anew, including the Insulated Diner Mug, Insulated To Go Food Containers and Insulated To-Go Tumblers. Releasing for Holiday 2013, the Heritage Plaid Lunch Kit and Heritage Plaid Vacuum Bottle are modern twists on the old favorites, just like Aladdin used to make and still built to endure the test of time. The Heritage collection is positioned for gifting perfection in festive, vintage red plaid and hitting the mark for gift guides at under $50 ($40 each) and under $100 ($80 for the set). The Newstalgia and Heritage collections will be available at mass & specialty retailers nationwide and online at www.aladdin-pmi.com.

About Aladdin
Aladdin has been creating lifestyle products since 1908.  From the character lunch boxes that many carried as kids, to the sleek mugs they use for their morning coffee today, Aladdin is committed to creating unique food and beverage solutions that fit your lifestyle. Products that are sustainable, stylish and functional. Products to love. To learn more about Aladdin, visit www.aladdin-pmi.com.

About PMI:
Founded in 1983 by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI distributes products in more than 50 countries worldwide.

Alycia Cavadi, Momentum Media PR

Jenn Ottele, PMI

SOURCE Aladdin, a brand of PMI