What's The Value Of A Minute? SumAll Answers What Time And Visits To A Web Site Are Really Worth

Q: What's the value of a minute on your website? A: $0.43

Sep 24, 2012, 09:00 ET from SumAll

NEW YORK, Sept. 24, 2012 /PRNewswire/ -- SumAll, a leading data visualization company, today announces SumAll Traffic, a data analysis tool allowing customers to place a monetary value on their website traffic. By closing the loop, and linking traffic and transactional data, users are able to value a site visit and the revenue of a minute spent browsing.

According to the data, the median value of a minute spent browsing an e-commerce store is worth $0.43 compared to a customer visit, which has a median value of $1.30. Surprisingly the variation in value per minute is less than that of a unique visitor and so is a more reliable indication of revenue. SumAll's research included more than 10,000 e-commerce stores and over $1 billion transactions.

Further findings indicate that people are becoming more efficient in their e-commerce shopping with median time spent on e-commerce sites falling from 3mins 16 seconds in 2008 to 2mins 49 seconds this year. But despite this shorter timeframe, revenue per visit has climbed 24% since last year. 

"By combining Google Analytics data and revenue performance on a single, intuitive dashboard, SumAll gives the insights businesses need to maximize profits, "observes Dane Atkinson, CEO of SumAll. "This has clear implications for business owners, who can now translate this information into actions that drive revenue."

"Seeing my traffic data and revenue data side by side has allowed me to focus on the numbers that matter.  By focusing on customers that are likely to convert I have increased revenue without having spent marketing dollars," says Hobson Brown, founder of Criquet Shirts, whose site visits are worth $2.90 and a minute on site $1.05.

"SumAll was created to make users love their data by making it easily accessible," says Atkinson.

For more information on how to better leverage your web and commerce metrics please visit: http://www.sumall.com

About SumAll
SumAll is a forward thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for small and medium-sized retailers. Users can integrate multiple data sources including Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify, Big Commerce and Magento into one intuitive, interactive chart. Leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners, back the company.  For more information, visit https://sumall.com/