Wheaties Honors Janet Evans, Greg Louganis and Edwin Moses with Legends Boxes
MINNEAPOLIS, April 5, 2016 /PRNewswire/ -- Wheaties announced today that it will honor three world-class champions – Janet Evans, Greg Louganis and Edwin Moses– with exclusive box covers coming out this May. The iconic swimmer, diver and track star will each have their own boxes in-store as Wheaties looks back to honor these gold medalists with their first Wheaties feature.
Janet Evans is a four-time gold medal winner who broke 7 world records during her career, and is considered to be the greatest female distance swimmer in history. Her 1500m world record stood for 20 years, her 800m record stood for 21 years, and her 400m record stood for 19 years; some of the longest standing records in history. Janet retired from swimming at the end of the 1996 Atlanta games, but made a comeback at the age of 40 and had the honor of trying out for the team in July of 2012. Once again a retired athlete, Janet lives in Southern California with her husband Billy and two young children.
Greg Louganis is a four-time gold medalist and widely considered the greatest diver in the history of the sport. The only male to sweep both the 3m and 10m diving events in consecutive summer games (1984 and 1988), he earned a total of five medals during his career. Often remembered for the shocking moment in 1988 when he struck his head on the springboard, Greg revealed his remarkable courage and tenacity when he returned to the board shortly after. The next day, he won the gold medal. Currently, he is a mentor for the summer games diving team, a judge in multiple world class events, a New York Times bestselling author, a Special Olympics Ambassador and a motivational speaker. Greg has a successful acting career, most recently playing Salvador Dali in "Sabre Dance," a short film that premiered in Cannes.
Edwin Moses accepted a college academic scholarship at Morehouse College, where, despite there being no track team, he trained at public high schools to qualify for the Montreal Games. He went on to win two gold medals and set a world record for the 400-meter hurdles. Moses also holds a Guinness World Records title for his decade-long streak of 122 consecutive victories in 1977, 107 of which were finals. As a sports administrator, Moses is best known for his skillful and courageous directives in the development of policies against performance enhancing drugs. In addition to his well-documented career in Track and Field, he was also a member of the 1990-1992 U.S. Bobsled team.
"This is an opportunity for Wheaties to highlight past champions who haven't yet received the honor of being on a Wheaties box for their past athletic achievements," said Jenna Lynch, Wheaties senior associate marketing manager. "Janet, Greg and Edwin are all world-class athletes both for the medals they have won, and everything they accomplished during their careers."
ABOUT WHEATIES
Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best for more than 90 years. The team behind "The Breakfast of Champions" has worked for decades to learn from food scientists, health professionals and athletes about what active people need to help fuel their active lifestyles. Some of the greatest athletes in American history have been honored by this first-ever whole grain breakfast cereal. Wheaties' 100 percent whole grain flakes can be enjoyed a variety of ways including with low-fat chocolate milk for long-lasting energy as part of a complete breakfast. To view Wheaties-inspired recipes as well as a timeline of Wheaties Champions over the decades, visit www.wheaties.com.
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SOURCE Wheaties
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