Wheaties Welcomes Basketball MVP Stephen Curry to Team Wheaties Family

MINNEAPOLIS, May 5, 2015 /PRNewswire/ -- Wheaties today welcomes pro basketball MVP Stephen Curry to the Team Wheaties family with a new limited-edition box available in stores in June. A proven all-star on and off of the court, Curry's leadership and performance cemented his "Breakfast of Champions" honors on the Wheaties box.

"It's an honor to add Stephen Curry to the Wheaties family, and we congratulate him on the tremendous achievement of league MVP," said Jamie Lyon, Wheaties Associate Marketing Manager. "Through dedication and commitment to his sport, in addition to his service to the community, Stephen embodies the heart of a true champion."

It was recently announced that Curry, who set a single-season record for three-pointers made and led the league's best regular-season team in scoring, assists and steals, has won the 2014-15 Most Valuable Player Award. Curry totaled 1,198 points, including 100 of 130 first-place votes, from a panel of 129 sportswriters and broadcasters throughout the United States and Canada, as well as the fan vote on online.

"I am excited to join the amazing athletes, including many of my childhood heroes, who have come before me as part of the Wheaties legacy," said Curry. "This is a huge honor and I'm thrilled to be part of the Team Wheaties family."

Curry splashed onto the national scene while leading his college team to the Elite 8 in the 2008 Basketball Tournament. His sharpshooting and boyish looks made him a national headline while his small school played the role of Cinderella.

In 2008-09 he led the nation in scoring with 28.6 points per game and was a consensus first-team All-America selection. Stephen was twice named his conference's Player of the Year. He holds career records at his college for scoring, three-pointers, free throws, 30-point games and 40-point games.

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.

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