NEW YORK, Oct. 8, 2015 /PRNewswire/ -- Wheels Up, the revolutionary membership-based private aviation company, officially unveiled the first-ever pink Beechcraft King Air 350i aircraft yesterday evening at the Westchester County Airport in White Plains, New York, in support of Breast Cancer Awareness Month. The event hosted by Kenny Dichter, Founder and CEO of Wheels Up, kicked off the #WheelsUpGoesPink campaign in support of the Company's ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City, one of the world's most renowned and advanced facilities for breast cancer treatment and research.
The Wheels Up Pink Plane is the first-ever pink Beechcraft King Air 350i. Proceeds benefit the Dubin Breast Center at Mount Sinai in New York City. Westchester County Airport, White Plains, NY
The Wheels Up Pink Plane is the first-ever pink Beechcraft King Air 350i. Proceeds benefit the Dubin Breast Center at Mount Sinai in New York City.
Kenny Dichter, Founder and CEO of Wheels Up, presents the first-ever pink Beechcraft King Air 350i during the unveiling of the #WheelsUpGoesPink campaign for Breast Cancer Awareness Month.
Dr. Eva Andersson-Dubin, MD, Founder of the Dubin Breast Center at Mount Sinai; Elisa R. Port, MD, FACS, Co-Director of the Dubin Breast Center; Kenny Dichter, Founder and CEO of Wheels Up.
Elisa R. Port, MD, FACS, Co-Director of the Dubin Breast Center; Kenny Dichter, Founder and CEO of Wheels Up; Dr. Eva Andersson-Dubin, MD, Founder of the Dubin Breast Center at Mount Sinai.
"The Wheels Up Pink Plane will serve as a symbol to create conversation and to fund the invaluable work of Dr. Eva Andersson-Dubin, Dr. Elisa Port and the entire team at the Dubin Breast Center, as well as our commitment at Wheels Up to making a difference in the fight against breast cancer," said Dichter.
#WheelsUpGoesPink, a FLY-A-THON campaign to benefit the Dubin Breast Center, invites Wheels Up members, and the general public, to contribute to the Dubin Breast Center in any dollar amount of their choice for every Pink Plane revenue hour flown throughout October 1, 2015–September 30, 2016 (up to a maximum of 600 revenue hours) and\or to make a one-time donation in any dollar amount at http://wheelsup.com/pinkplane/. Wheels Up will also donate a portion of the membership fee for each membership purchased during the month of October 2015. The Pink Plane, the 45th aircraft in the Wheels Up fleet, will remain in the fleet indefinitely.
"For the past five years, the Dubin Breast Center has brought together clinical and surgical expertise and the latest in research to provide the finest in patient care," said Dennis S. Charney, MD, Anne and Joel Ehrenkranz Dean, Icahn School of Medicine at Mount Sinai and President, Academic Affairs, Mount Sinai Health System. "We appreciate Kenny Dichter and the Wheels Up team for their generous efforts to support the Center, ensuring it can continue not just to deliver optimal care, but to power the research and clinical trials that change the way we understand and treat breast cancer."
Eva Andersson-Dubin, MD, co-founder of the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai, says, "The Dubin Breast Center is truly an innovative place, and Kenny Dichter and the energetic team at Wheels Up have put together an innovative campaign to match in the Pink Plane. As a breast cancer survivor, a physician, and a philanthropist, I am truly grateful for all that they are doing to further the work of our Center."
Elisa R. Port, MD, FACS, Co-Director of the Dubin Breast Center and Chief of Breast Surgery, The Mount Sinai Hospital, says, "The Pink Plane is a symbol of hope and optimism for all women and men affected by breast cancer, and it is our honor for the Dubin Breast Center to be the recipients of this creative campaign. The funds raised through the Pink Plane campaign will help further research in breast cancer and the provision of extraordinary care we give to women, regardless of their socioeconomic background. We thank Kenny Dichter and the Wheels Up team for their support and generosity."
For additional information on Wheels Up and #WheelsUpGoesPink, please visit www.WheelsUp.com.
About Wheels Up
Wheels Up is a revolutionary membership-based private aviation company that significantly reduces the upfront cost to fly privately, while providing unparalleled flexibility, service and safety. Created and led by Kenny Dichter, the Founder of Marquis Jet and innovator of the 25-hour fractional jet card, Wheels Up offers aircraft with guaranteed availability on its private fleet of new Beechcraft King Air 350i and Citation Excel/XLS aircraft. Operating with an 8760 culture (24 hours a day, 365 days of the year), the Company offers individual, family and corporate members exceptional world-class service with around the clock support. The cutting-edge Wheels Up mobile app enables members to seamlessly book flights, manage their accounts and participate in ride-share opportunities. Wheels Up Members also have access to the Wheels Down program, featuring exclusive lifestyle events and experiences, unique partner benefits and a full-service luxury concierge, which is also integrated in the Wheels Up app.
Wheels Up acts as agent for the Wheels Up Members, and is not the operator of the program aircraft; FAA licensed and DOT registered air carriers participating in the program exercise full operational control of the program aircraft. Any aircraft owned or leased by Wheels Up are dry leased to the operating air carrier to facilitate operations by that carrier. For additional information, please visit www.wheelsup.com.
The Dubin Breast Center provides a multidisciplinary, comprehensive approach to breast cancer screening, treatment and survivorship. The 15,000-square-foot facility houses a full range of services, including cancer screening and biopsies, cancer treatment including surgery, chemotherapy and radiation, wellness, patient and family support services, education, genetic counseling and testing, onco-fertility services, access to clinical trials, and survivorship support. Patients receive highly personalized, multidisciplinary care in a calming, private, and supportive setting. The Dubin Breast Center offers state-of-the-art diagnostics, including 3-D mammography, and minimally invasive diagnostic procedures.
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