Wheels Up Selected As Preferred Partner Of Ocean Reef All Charities

Feb 18, 2016, 08:02 ET from Wheels Up

NEW YORK, Feb. 18, 2016 /PRNewswire/ -- Wheels Up has been selected as one of 10 luxury brands to partner with Ocean Reef All Charities, the philanthropic foundation supported by members of Ocean Reef Club, an exclusive private community located in Key Largo, Florida. All Charities Auction Weekend, to be held at Ocean Reef Club on February 19-21, 2016, ranks among Florida's most successful fundraising events, distributing proceeds of over $3 million to nonprofits in South Florida annually.

Wheels Up joins Northern Trust, Marsh, and Baptist Health South Florida, among other corporate leaders, as a year-round long-term partner of Ocean Reef All Charities. Wheels Up will be participating in The Reef Cup and Ocean Reef Medical Center Sports Day in addition to All Charities Weekend, and will also be hosting events at Ocean Reef Club.

"We are honored that Wheels Up has been named as a Preferred Partner for the Ocean Reef community, and pleased to be supporting dozens of important nonprofit programs in South Florida," said Justin Firestone, Founding Partner of Wheels Up, the revolutionary membership-based private aviation company.

"We're thrilled to have Wheels Up join our growing community of Preferred Partners," said All Charities Co-Chair Michael Berman. "In forming All Charities, we reduced 27 separate fundraising activities into one elegant and extraordinary weekend. Every dollar donated by Club members goes directly to nonprofits, thanks to Wheels Up and the other Preferred Partners that have underwritten the costs of All Charities Auction Weekend."

About Wheels Up
Wheels Up is a revolutionary membership-based private aviation company that significantly reduces the upfront costs to fly privately, while providing unparalleled flexibility, service and safety. Created and led by renowned entrepreneur Kenny Dichter, Wheels Up operates with a 24 hours a day, 365 days of the year culture, offering guaranteed availability to its private fleet of new Beechcraft King Air 350i aircraft to individual, family and corporate members. With the cutting-edge Wheels Up mobile app, members can seamlessly book flights, manage their accounts and participate in ride-share opportunities. Members also have access to Wheels Down, a program featuring exclusive events and experiences, unique partner benefits and a full-service luxury concierge.

Wheels Up acts as agent for the Wheels Up members, and is not the operator of the program aircraft; FAA licensed and DOT registered air carriers participating in the program exercise full operational control of the program aircraft. Any aircraft owned or leased by Wheels Up are dry leased to the operating air carrier to facilitate operations by that carrier. Please visit www.wheelsup.com . Follow us on Facebook | Twitter | Instagram | Google+

About Ocean Reef All Charities
The All Charities giving program has raised over $20 million since its inception in 2008. Through All Charities Auction Weekend and voluntary contributions to the All Charities Fund, thousands of members of the private Ocean Reef Club come together to support the annual operating expenses of nonprofits at Ocean Reef and in the surrounding communities. All Charities' beneficiaries are the Academy at Ocean Reef, the Ocean Reef Art League, the Ocean Reef Conservation Association, the Ocean Reef Cultural Center, the Ocean Reef Medical Center Foundation, ORCAT and the Ocean Reef Community Foundation, which funds meaningful grants in the Upper Florida Keys, Homestead and Florida City.

Lara Cohn

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SOURCE Wheels Up