#WhipCancer Challenge raising funds for cancer research at the University of Michigan Health System

Sports Talk 1050 WTKA, The Ticket to host #WhipCancer Takeover supporting U-M Comprehensive Cancer Center and C.S. Mott Children's Hospital.

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University of Michigan Health System

Oct 20, 2016, 02:00 ET

ANN ARBOR, Mich., Oct. 20, 2016 /PRNewswire/ -- Cancer is the disease we fear most. The disease we most want to solve. The University of Michigan Comprehensive Cancer Center and C.S. Mott Children's Hospital are fighting for the cure all men, women and children deserve.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7815452-university-of-michigan-health-system-whipcancer-challenge

Emily Gordon and her nine-year-old daughter Vara, a Mott patient battling Wilms Tumor, kick off the #WhipCancer Challenge to raise money for research.

Have a friend or loved one pie you in the face.

Pie yourself. It’s easy. All you need is a paper plate and some spray whipped cream.

During the month of October, people across the country are raising awareness and research funds for pediatric, breast, prostate and other cancers by taking a whipped cream pie in the face as part of the #WhipCancer Challenge.

On Friday, October 21, 2016, the #WhipCancer Challenge is partnering with Sports Talk 1050 WTKA, The Ticket for a 12-hour radio takeover to spread awareness and raise money to support children and families touched by cancer by helping accelerate the development of new lifesaving treatments and enhance survivorship.

From 6:00 a.m. through 6:00 p.m., listeners will learn more from physician-scientists and patients from the U-M Comprehensive Cancer Center and C.S. Mott Children's Hospital in addition to live interviews with former University of Michigan athletes and coaches.

"Cancer sucks, plain and simple. We are at the midway point of a three-month stretch of raising money and awareness to fight pediatric, breast, prostate and other cancers. It's the perfect time to use our airwaves to #WhipCancer." said Ira Weintraub, Program Director, Sports Talk 1050 WTKA, The Ticket.

Thanks to corporate support from sponsors Absopure, the Prostate Cancer Understanding Prevention Screenings Foundation, and Meritor, listeners will have an opportunity to have their donations matched to double their impact throughout the day.

Listeners will be encouraged to participate in the #WhipCancer Challenge directly through social media and to make donations to support cancer research.

How to do the #WhipCancer Challenge:

Accept the #WhipCancer Challenge: Accept the nomination or volunteer to take a whipped cream pie in the face.
Document: Film yourself accepting the challenge (and/or announcing your donation to cancer research) and nominate five other friends to take it.
Share: Post your video on social media using the hashtag #WhipCancer, and tag your five nominated friends.
Give: Visit www.whipcancerchallenge.org. Make at least a $10 donation to pediatric, breast, prostate, or general cancer research.