White Owl® and Game® introduce The Darker Side of Smooth™

The Hottest New Idea in Cigarillos

Jul 16, 2012, 09:30 ET from Swedish Match

RICHMOND, Va., July 16, 2012 /PRNewswire/ -- White Owl and Game continue to lead category innovation by expanding their mild flavored cigarillo lines with the introduction of Black Cigarillos. Mild flavored cigarillos are outpacing the mass market cigar category by a 10 to 1 margin.*  Responding to the growing demand in this segment, Swedish Match is, for the first time, launching a line extension across both the Homogenized Tobacco Leaf (HTL) and Natural Leaf Mass Market cigar brands. 

(Photo: http://photos.prnewswire.com/prnh/20120716/PH40568 )
(Logo: http://photos.prnewswire.com/prnh/20100528/PH12258LOGO )

According to Brian Love, Director of Mass Market Cigars, "Black is a word that conjures up all kinds of powerful emotions: premium and masculine, dark and mysterious, elegant and sophisticated.  It was this inspiration that prompted us to introduce this hottest new idea in cigarillos, The Darker Side of Smooth™."

Each black cigarillo is covered with a rich, dark wrapper and filled with finely blended tobaccos.  Blacks are distinctively dark, yet surprisingly smooth, and deliver a sweet mellow smoke with pleasant aromas consumers are sure to enjoy.  The FoilFresh ®packaging insures that both White Owl and Game Black Cigarillos are as fresh as the day they were made.

White Owl and Game are supporting the launch of Black Cigarillos with an array of consumer and trade promotions, including two everyday promotional items from Game (3-for-2 Pouch and 69 cents Singles Box) and two from White Owl (3-for-2 Pouch and Bonus Box).

About White Owl®:  Since 1887, White Owl has blended select tobacco to create a mild and fine tasting smoke.  Today, this tradition continues in the smooth aroma of White Owl FoilFresh®.  Now your FoilFresh® White Owls are fresh as the day they were made.  No matter how the market changes, White Owl keeps coming up with fresh ideas.

About Game®:  Garcia y Vega fine Cigar makers since 1882, brings you Game.  The cigar blend born from heritage with a passion for today.

About Swedish Match:  Swedish Match is a global group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters.  Some of our well known brands include White Owl, Garcia y Vega, Red Man, Timber Wolf, and Longhorn.  Swedish Match US Sales is headquartered in Richmond, VA.  For more information visit the website at www.SwedishMatch.com.

*Source: CMPP 2010-2012, rolling 12 months

SOURCE Swedish Match