White Owl Announces Upcoming Brand Redesign and Unveils New Website

Updated website, product packaging and POS will hero the brand's longstanding tradition of heritage and innovation

Nov 19, 2015, 09:30 ET from Swedish Match

RICHMOND, Va., Nov. 19, 2015 /PRNewswire/ -- White Owl Cigar today announced a brand redesign that includes new packaging and POS that will arrive in stores in January, and the launch of a product website, live today. The new assets emphasize White Owl Brand's heritage, innovation, flavor and quality.

"The launch of White Owl Brand's new packaging, website and POS will help take White Owl's aggressive leadership in innovation to new heights," said Katherine Macomber, Senior Brand Manager, White Owl Brands. "White Owl has provided the Slow Burning cigars that customers desire since 1887. This redesign will ensure White Owl retains its well-loved brand identity but also stands out from competitors."

White Owl Brands' upcoming packaging modifications will include eye catching, bold pouches that prominently feature a new White Owl logo. The revamped packaging will also highlight the product's "Slow Burn;" draw attention to each specific flavor variety; and call out the brand's competitive pricing. Retail customers and consumers can expect to see the redesigned White Owl packaging and POS in stores in January 2016.

The website, www.whiteowlcigar.com, live today, provides consumer and trade partners with an easy-to-navigate platform for all White Owl Brand products and highlights White Owl's latest "Limited Time" offers and features a calendar of upcoming sampling events. A heritage section on the website allows users to take a digital journey through time, following White Owl Brand's innovation pathway from the 1880's to present day.  

For more information, please visit www.whiteowlcigar.com.

About White Owl:
Since 1887, White Owl has blended select tobacco to create a smooth and fine tasting smoke. Today, this tradition continues in the smooth aroma of White Owl FoilFresh®. White Owls FoilFresh® are fresh as the day they were made. No matter how the market changes, White Owl keeps coming up with fresh ideas.

About Swedish Match:
Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US.

Swedish Match's vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Timber Wolf, and Garcia y Vega.

Contact: Mary Kate Joyce, 724-263-9070

Logo - http://photos.prnewswire.com/prnh/20151118/289078LOGO 

SOURCE Swedish Match