White Owl Introduces the Ultimate Sweet Deal

RICHMOND, Va., April 5 /PRNewswire/ -- White Owl announced today the launch of the ultimate sweets cigar, White Owl FoilFresh™ Sweets.  The newest addition to the White Owl Cigarillo product line will first ship on April 5th .  "White Owl FoilFresh™ Sweets will prove to be a winner for two reasons," says Katherine Macomber, White Owl Brand Manager, "flavor and freshness. Our latest addition is a long sought after addition to the White Owl portfolio of intensely flavored products."

(Photo: http://www.newscom.com/cgi-bin/prnh/20100405/PH80536 )

Sweets cigarillos represent 58% of small HTL cigar sales making it the largest and fastest growing segment. The segment has a growth trend of over 12%.  

Research has also shown consumers site freshness as their #1 concern, something addressed by the new White Owl FoilFresh™ Sweets.  "We're using our innovative FoilFresh™ technology to seal every cigar airtight," according to Macomber.  " Every cigar, from the first in the box to the last, is guaranteed to be as fresh as the day it was made. "  

White Owl will support the launch with colorful custom point of sale displays and three special offers including 3 for 2 pouches, bonus boxes and 5 for 4 packs.

About White Owl:

Since 1887, White Owl has blended select tobacco to create a mild and fine tasting smoke. Today, this tradition continues in the smooth aroma of White Owl FoilFresh™. Now your FoilFresh White Owls are as fresh as the day they were made.   No matter how the market changes, White Owl keeps coming up with Fresh ideas.

About Swedish Match:

Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters.  Some of our well known brands include White Owl, Garcia y Vega, Red Man, Timber Wolf, and Longhorn.  Swedish Match U.S. Sales is headquartered in Richmond, VA.   For more information visit the website at www.SwedishMatch.com .

SOURCE Swedish Match