White+Partners Selected as Media Agency of Record for magicJack

Jan 14, 2014, 13:00 ET from White+Partners

Advertising agency to provide strategic media planning and buying for leading VoIP service

HERNDON, Va., Jan. 14, 2014 /PRNewswire-USNewswire/ -- Today, White+Partners announced that it was selected by magicJack VocalTec, Ltd. (Nasdaq:CALL), a leading cloud communications company, as its Media Agency of Record following a competitive process and evaluation of multiple well-qualified firms.

Under a new agreement, White+Partners will provide strategic media planning and buying for ad placement in traditional and digital publishers for magicJack's new branding campaign. magicJack is one of the leading innovators in commercializing VoIP calling services and has sold more than 10 million magicJack devices to date.  

"We are excited to collaborate with a media partner that brings high-quality professional services and deep experience in traditional and digital media," said Tim McDonald, COO for magicJack. "Things move quickly in this industry, and we need an agency that can respond to our tight timelines and still provide an integrated plan that breaks through the clutter. magicJack will roll out this plan alongside a comprehensive brand refresh over the coming months."

"magicJack already has strong recognition as a leading VoIP service solution, and White+Partners is ready to raise the magicJack brand to a new level that draws on its innovative leadership and while forging a new path ahead," said Matt White, CEO of White+Partners. "Our investment in syndicated and proprietary research improves the effectiveness of our media buying, and through better targeting we are able to deliver an impressive ROI."

About the magicJack Service
Millions of consumers have replaced traditional landlines with magicJack, saving hundreds of dollars per year depending on the current provider. The magicJack service allows users to keep their existing phone number and utilize a home or office Internet connection, with or without a computer. The magicJack PLUS device costs $49.99 and includes six months of phone service with additional service billed at $2.50/month for one year or $1.66/month for 5-year plans. The low monthly price includes unlimited local and long distance calls to the U.S. and Canada, unlimited international calls to the U.S., unlimited magicJack-to-magicJack calls worldwide, free Wi-Fi calls with the magicJack app, free voicemail, caller ID, directory assistance and call waiting – all with no contracts.

About magicJack VocalTec Ltd.
magicJack VocalTec Ltd. (Nasdaq: CALL), the inventor of the magicJack and the industry's original VoIP (voice over IP) service in 2007, is a leading cloud communications company. With its easy-to-use, low cost solution to telecommunications, the Company has sold more than 10 million award-winning magicJack devices, now in its third generation, and has the use of more than 30 technology patents. It is the largest-reaching Competitive Local Exchange Carrier in the United States in terms of area codes available and certification in number of states.

About White+Partners
White+Partners was founded in 1964 as Nolan Duffy and White by E. James White who had a passion for creative that delivered results. Today's media consumption is changing dramatically, and with the recent acquisition of ABNW, a digital strategy and UX firm, White+Partners has unlocked a unique strategic approach that is attracting new clients with integrated winning solutions. In doing so, the agency continues to build an impressive roster of national and regional clients. For more information, please visit http://www.whiteandpartners.com.

SOURCE White+Partners