"Who are my safest drivers?": Fleet managers turn to AI for safety insights

Geotab reveals the most common prompts submitted to its GenAI assistant, Geotab Ace^® - with safety the clear priority

ATLANTA, June 3, 2025 /PRNewswire/ - Geotab Inc. ("Geotab"), a global leader in connected vehicle and asset tracking solutions, has revealed the most common prompts in Geotab Ace, the company's Generative AI (GenAI) assistant for fleet managers, over the past 12 months.

The top five prompts since Geotab launched the early adopter program for Geotab Ace in May 2024 include:

1. Who are my safest drivers?
2. Which drivers have the most improved safety record?
3. Which drivers speed the most?
4. What were my least utilized vehicles last month?
5. List all devices not communicating

The list reveals how safety is the top priority for fleet managers. The prompts also suggest that managers are not just identifying risk but actively tracking progress. This points to a coaching mindset over a punitive one, where the goal is to encourage safer behavior through regular feedback and recognition. The high frequency of safety-related questions also shows how important driver performance is to daily fleet operations.

In May 2024, over 100 companies signed up to be part of the early adopter program to evaluate and provide feedback on Geotab Ace. The GenAI assistant, now used by over 1,500 companies, is capable of processing vast quantities of telematics data quickly, speeding up time to insight. 

"With Geotab Ace, we're seeing practical, immediate gains in productivity and insight," said Mike Branch, Geotab Vice President Data & Analytics. "What's striking is the quality of prompts - fleet managers are asking smart, targeted questions, and they're doing it confidently. That's only possible because Geotab Ace is built on a trusted, structured data foundation. This is a perfect example of where AI can be put to real use. It's not about replacing people; but rather equipping teams with better tools."

"What's especially encouraging is how fleet managers are using GenAI to improve safety and driver wellbeing. They're asking not just who's underperforming, but who's improving, and that shows a real shift toward a supportive, coaching-based approach. That's the kind of progress we want AI to support."

Complex questions, answered in seconds

While many queries focus on daily fleet operations, some users are pushing Geotab Ace to handle highly specific, multi-part questions - combining logic, data conditions, and formatting requirements. These are not simple data pulls; they are complex, time-consuming analyses that would traditionally take hours to assemble manually. Examples include:

1. Provide: total engine hours, idle hours, average fuel cost, and gallons/hour during idling — for all trucks
2. Show seatbelt violations that occurred while vehicles were over 30mph
3. Calculate November 2024 utilization per vehicle (driven >25 km/day = utilized). Return: Asset name, Days driven, Total days, Utilization %
4. Find zone visits to "Zone X" that lasted more than 15 minutes in the last week
5. Show dwell time in "[zone name]" ignoring departures under 15 minutes. Return: Vehicle name, date, enter/exit time, dwell time (EST, hh:mm)

These kinds of requests show how quickly fleet managers are becoming confident in Ace's ability to handle more than surface-level queries. They're starting to rely on it for deeper insights, without needing to write a line of code.

This focus on safety, particularly the emphasis on identifying and improving driver performance, aligns with urgent broader industry challenges and evolving driver needs. A recent Geotab survey revealed that 68% of North American drivers surveyed, and 69% of European drivers surveyed expressed support for new technology to help improve their overall driving performance, validating Geotab's proactive approach to leveraging innovation for enhanced safety and driver welfare.

Geotab Ace offers ultimate privacy and security

In a data-driven age, information integrity and security remain a critical priority. Designed with a commitment to privacy and security protocols, Geotab Ace user data is safely handled within Geotab's own secure environment, reinforcing trust and safeguarding the value of the insights delivered. In line with its launch of Geotab Ace, the company released its Responsible AI Guide, highlighting the unique challenges posed by the development of the model and how Geotab mitigated and learned from them. 

For additional details on Geotab Ace and the Early Adopters Program, please visit https://www.geotab.com/ace/.

About Geotab

Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. We leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal Government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.

©2025 Geotab Inc. All rights reserved. All trademarks property of their respective owners in Canada and other countries. Geotab, the Geotab logo and Geotab Ace are trademarks and/or registered trademarks of Geotab Inc. and/or its affiliates. All other trademarks are the property of their respective owners.

SOURCE Geotab Inc.