Wholly Guacamole® brand announces rebate offer for release of Diary of a Wimpy Kid® DVD/Blu-ray™

Jul 31, 2012, 09:17 ET from Wholly Guacamole

FORT WORTH, Texas, July 31, 2012 /PRNewswire/ -- School lunches are the focus for many (moms, school nutritionists and principals alike) who are searching for nutritious snacks and lunch items they can feed children to combat the growing problem of childhood obesity. According to a University of Michigan study, children who eat daily in the cafeteria are 60 percent more likely to be overweight (38.8 percent vs. 24.4 percent) than children who bring their lunches from home.  Moms shopping in the produce section will find delicious alternatives such as Wholly Guacamole® products: all natural, no preservative alternatives to preservative- and additive-filled ranch and mayo.

Even more good news for those shopping in the produce aisle: America's No. 1 guacamole is partnering with America's favorite kid's franchise for a fun summer offer that's anything but wimpy.

Beginning in August, consumers shopping in the produce section will find specially marked boxes of Wholly Guacamole® brand Classic and Spicy guacamole and Wholly Guacamole® 100 calorie snack packs, which feature an entire brand takeover from Jeff Kinney's best-selling franchise Diary of a Wimpy Kid. The brand takeover includes a $5 rebate offer on the purchase of Diary of a Wimpy Kid and Diary of a Wimpy Kid: Rodrick Rules Blu-ray™ and DVD along with the purchase of one Wholly Guacamole® product.  The offer also coincides with the theatrical release of the third franchise movie, Diary of a Wimpy Kid: Dog Days.

"It's exciting to be partnering with Twentieth Century Fox and Jeff Kinney for this offer," said Tracey Altman, vice president of marketing for Wholly Guacamole. "It's a great opportunity for us to talk to moms about eating dilemmas with their kids; we want to partner with them on offering great snacking and lunch options that are all natural, gluten free and have no preservatives or additives."

The Diary of a Wimpy Kid brand takeover is expected to appear on an estimated t3 million Wholly Guacamole® product packages nationally and features a Jeff Kinney custom drawing of the Greg and Rodrick characters munching guacamole and chips.

The promotion will be supported by social media giveaways via the Wholly Guacamole Facebook page and the @eatWholly Twitter page. The rebate form can be found on the Wholly Guacamole website at eatwholly.com.

All Wholly Guacamole® products are:

  • All natural.
  • No preservatives.
  • Gluten free.
  • Kosher.
  • Trans fat free.
  • Can be frozen for up to three months.

About Wholly Guacamole

Wholly Guacamole is a brand of Texas-based Fresherized Foods, a global leader in food safety, quality and flavor innovation. The Fresherized HPP process ensures that the all-natural ingredients safely packed into each bag retain their authentic "made-from-scratch" flavor. For more information, visit eatwholly.com.

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SOURCE Wholly Guacamole