Why Buying Fine Jewelry Online Is Here To Stay

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Look back 10 years and recollect how you shopped. Think grocery, shoes, clothes, electronics and it invariably involved working your way through aisles and shelves in a brick-and-mortar store. Today the web has transformed us: how we shop and connect with our world.

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The new kids on the block

Now consider the Millennial or Generation Y and the writing on the wall is clearer. Currently aged between 14 and 34 years, this 77-million strong cohort (in the US alone) was raised with access to all things online, be it Facebook, online shopping or banking. About 1 in 3 in this generation of consumers say that they'll buy everything online if they could. Concerted efforts to woo the younger consumer has helped Allurez, an online jewelry retailer, surge forth with more than 50% growth in revenues last year.  

What Millennials want

This new breed of consumer marries later, trusts online reviews, and has more college debt, and more Facebook friends than their parents. Customer studies reveal that Gen Y, raised with more privileges than their parents, do not need to buy big brands to announce they've arrived in life. Commenting on this Raphi Mahgereft, an executive at Allurez, said "Our younger customer is a creative shopper. When it comes to jewelry, they're thrilled to find or create that cool piece of jewelry minus a large price tag. Our Design your own jewelry is highly popular among the younger set."

Ring of Trust

Millennials' trust social media and peer reviews 50% more than traditional media for product info. Allurez prides itself on quality products delivered with award winning customer service. This is consistent with the testimonials you'll see on Allurez.com where customers report high satisfaction with the quality of products, personalized service and prices. Raphi Mahgereft adds "While shopping online, you're able to read through actual owner experience with jewelry before buying. Also comments and likes on Facebook do influence customers' buying decision."

The 'Selfie' Movement

Now, a Pew Research study revealed that more than 55 percent of Millennials confess to have shared a 'selfie' on social networks. Riding on this obsession, Allurez recently introduced the "Selfie Contest" to have customers share photos of their favorite piece of Allurez jewelry for a prize. Contests like these, design your own, monogrammed jewelry are ways Allurez appeals to the younger customer.

About Allurez.com:

Operating as an innovative and robust retailer and designer of exceptional jewelry from the heart of NYC, Allurez is recognized for providing the largest selection of designer style jewelry for men and women including engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals and conflict-free diamonds and gemstones, Allurez provides custom made jewelry for customers seeking the finest jewelry available.

For additional information about any of Allurez products including all customized jewelry, please see our website at Allurez.com or call 1.800.554.3509 for details.

Sources

Millennials – Pew Research Center, August 14, 2014, http://www.pewresearch.org/millennials/

Millennials Trust User-Generated Content 50% More Than Other Media – Mashable, April 9, 2014 http://mashable.com/2014/04/09/millennials-user-generated-media/

SOURCE Allurez