Why Clarisonic and Sephora Alum are Betting on Patch Technology

BOSTON, July 17, 2018 /PRNewswire/ -- In the competitive skincare market, growth and expansion demand vision, talent, leadership and investment.  Boston-based Patchology has been rapidly gaining ground with a trifecta of innovative delivery technologies, fast-acting products, and an accessibly-priced 'on-the-go' proposition. Now, CEO Chris Hobson announces the addition of two industry icons to the Board of Directors and $3MM in growth equity funding for the brand. All this is for a company that started out not as a brand at all, but a superior method of quickly delivering ingredients to the skin via transdermal patches and masks (now one of the fastest growing segments in all of beauty, especially amongst Millennial and Gen-Z consumers.) Add its recent expansion into global markets and "top 10 fastest growing skincare in social" claim (source: Stylophane) and Patchology is now firmly poised for rapid growth.

Team Expansion
Betsy Olum, former SVP of Marketing at Sephora and VP & GM of Beauty at HSN, will lend her immense beauty industry wisdom to the Patchology Board and help steer the brand toward its next phase of growth. "As a former retailer, it has been incredibly refreshing to see success from a brand like Patchology that is so differentiated in what is a very competitive marketplace," said Ms. Olum. "This, combined with a top-notch team and the solid infrastructure Chris had already constructed, added up to several compelling reasons to join the Board."

Dr. Robb Akridge, co-founder of the company behind Clarisonic and former Global Head of Clarisonic at L'Oreal, also joins the Patchology Board.  "Success in today's beauty marketplace requires a unique brand proposition with strong products that deliver real results.  Patchology has already done this heavy-lifting and assembled a deep and talented team. I'm joyfully anticipating joining them and helping the brand achieve its full potential."

"I couldn't be more honored by, and excited about, Betsy and Robb's presence on our Board of Directors," says Hobson. "Their collective command of this category is unsurpassed and they will help us achieve our goal of bringing a new standard of innovation and results to the industry. Add our recent funding and Jill's elite marketing background to the mix, and we've assembled a formidable team and armed it with the resources we need to succeed."

Additionally, Patchology has appointed Jill Sherman as VP of Global Marketing. Formerly SVP of Digitas North America, with a resume that includes Tria Beauty, Lip Smackers, Ardell Lashes and China Glaze nail polish, Jill brings over 15 years of beauty and startup experience in all areas of marketing and a passion for skincare innovation. 

Retail Expansion
Patchology's industry-leading transdermal patch and 'accelerated actives delivery' technology was timed perfectly. This unique combination has yielded a steady broadening of retail distribution to 1,200 doors in the United States including Nordstrom, Blue Mercury, Ulta.com, Urban Outfitters and Riley Rose. The brand has recently gone global with a footprint in 1,000 international beauty sellers such as Sephora Europe, SpaceNK UK and Mecca Australia.

About Patchology: Patchology was formed around the idea that offering truly effective delivery of great skincare ingredients, on your terms, is a game changer. Over ten years ago, the founding team began developing innovative patch technologies for the medical field. Today, that expertise in ingredient delivery, combined with deep consumer insights, fuels product introductions that do more, work faster, and deliver better results. Patchology's products keep up with an increasingly on-the-go consumer who often only has 5 minutes for skincare.  Patchology calls this "beauty at the speed of you."

SOURCE Patchology