Why did an Established Lubbock Dealership Pay $2,500 for a New $10 Domain Name?
LUBBOCK, Texas, Sept. 27, 2018 /PRNewswire/ -- For 16 years, used car dealership, Fiesta Motors' website name—GoFiestaMotors.com—did not match its business name in Lubbock, Texas. Another dealership in a different Texas city owned their coveted domain name of www.FiestaMotors.com.
"When the other Fiesta Motors was sold in September, we jumped at the chance to purchase the domain name—it was worth it to us to pay $2,500," said Brad Kalivoda, co-owner of the Lubbock dealership. "For 16 we have considered ourselves to be the premiere buy-here pay-here dealership for the Lubbock area. I always cringed at the thought of someone looking for and not finding us—therefore not getting the first class treatment that they get here—all because they didn't know our website address."
It's important to note that Fiesta Motors' owners paid this high fee for a domain name, not a website. Many domain names can be purchased on places such as GoDaddy for as little as $10. Domain names with broad and generic terms can sell for crazy amounts of money. For example: Whiskey.com sold for $3.1 million in 2014. More recently, Super.com sold for $1.2 million in February this year.
In addition to securing their coveted new domain name, Fiesta Motors management launched an entirely new website.
"There is a new look and feel to everything," Kalivoda said. "It's not so dated looking. It was time. Our customers deserve a better experience on the website. It's easier to quickly find what they need."
To celebrate acquiring their new domain name and fresh website, Fiesta Motors management is offering existing customers a special friends and family referral bonus program throughout October 2018.
Fiesta Motors is a long-time, stable business in Lubbock, TX and the surrounding area. Today, it has surpassed 1,000 reviews on Google with nearly a five-star rating. They specialize in providing in-house financing for used car buyers—typically people with bad credit, no credit, and even good credit drive away in a reliable car from Fiesta.
Call Fiesta Motors at (806) 742-8640 for more information. Better yet, visit www.FiestaMotors.com
If you would like more information about this topic, contact Brad Kalivoda at 806-776-8400 or at [email protected]
For questions on the marketing importance of domain names and brands, contact Dealer Profit Pros
SOURCE Fiesta Motors
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