Why Fathom's CEO Scot Lowry Is Setting Himself on Fire at Hotcards Burn

Oct 15, 2013, 03:00 ET from Fathom

CLEVELAND, Oct. 15, 2013 /PRNewswire/ --  Fathom CEO and Cleveland advocate Scot Lowry grew up on the East Coast, but asserts that Northeast Ohio is the best place to live in the US.  He lived in Cape Cod, Boston, Ft. Lauderdale, the Florida Keys, Boulder and Vail, CO before coming to Cleveland in 2000 to attend Weatherhead School of Management at Case Western Reserve University. He thinks so highly of Cleveland that he will allow himself be set on fire for two locally based charities in conjunction with the Hotcards Burn event this Saturday in the Flats. A percentage of the proceeds from the October 19th event will benefit the Cleveland Foodbank and Brick by Brick, a Cleveland organization that assists impoverished women, children and their families in South Africa.

(Logo:  http://photos.prnewswire.com/prnh/20131015/CL97090LOGO)

For those who are wondering why Fathom's CEO is setting himself on fire, he has provided a clear reason: To celebrate the spirit of entrepreneurship Cleveland is built on and exhibits today. Lowry is igniting himself in order to demonstrate Cleveland pride and Fathom's commitment to the community. Lowry notes that employees of Fathom believe their purpose is to serve each other, clients and the community alike.  Likewise, Fathom as a company invests in helping employees reach their potential as leaders and encourages them to take what they learn beyond just helping the company's clients to the world at large.

In Lowry's own words, "The soul of our region is built on a legacy of entrepreneurship and service. This spirit is alive and well, and I'm supporting the Hotcards.com Burn to celebrate the positive truth our great city is built on and exhibits today."

"I'm lighting myself on fire (with 19 other Cleveland believers and an experienced stunt coordinator) to celebrate our great region, honor Fathom's amazing people who represent NE Ohio's best and brightest, and support my friend John D. Gadd, Hotcards.com's 27-year-old CEO."

Those looking to witness a potential Guinness world record for "the most people performing full-body burns" can get advance tickets and save $5 off the $20 door price. The spectator party at Shooters starts at 5:00. The ceremony is at 7:30, followed by the flames at 8:00.

About Hotcards.com
As Margaret Meade once said, "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." Hotcards.com changed the way people buy print in Cleveland, as well as around the world. They helped revolutionize an industry that's so commonplace – people consume it like air. They now feel it's time to do more, go bigger, make a dent in the universe. Welcome to the new Hotcards – it's time to Become Known™.

About Fathom
We believe that all investments in marketing and advertising should be held highly accountable. Fathom is a full-service digital marketing and analytics agency that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare and retail—allows us to back up our promise to deliver "results that matter."  Companies that want simple answers to the digital world's complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.

Contact: Jenni Ramminger, jramminger@fathomdelivers.com (216-369-2220)