Why "Go Mobile"? BKV's Jamie Turner Reveals Mobile Marketing Benefits in New Book

OVERLAND PARK, Kan., Jan. 17, 2012 /PRNewswire/ -- In a world where more people own a mobile device than a toothbrush, learning to effectively connect with customers through mobile technology is crucial for businesses around the globe. "Go Mobile" — a new book co-authored by Jamie Turner, who works at BKV as chief content officer of the 60-Second Marketer website, and HubSpot's Jeanne Hopkins — reveals the critical do's and don'ts of building a mobile marketing strategy that will generate a positive return on investment. 

"In 'Go Mobile,' Jamie Turner predicts mobile devices will have more impact on how customers connect with brands than TV, radio and PC combined. It's clear that mobile is a key piece of the marketing mix for today's companies," said Kelley Haas, chairman, BKV. "Jamie's book presents important questions every marketer needs to ask before launching a mobile campaign, as well as providing a clear road map for getting started." 

"Go Mobile" shares a vast array of tools and tips to launch, run and measure mobile media campaigns. Readers will learn the differences between mobile media platforms (Android, BlackBerry, iPhone, Palm, Windows), techniques for using SMS for business, ways to incorporate 2D and QR codes into their campaigns, and how to develop effective mobile websites and apps. "Go Mobile" can be purchased through most major booksellers. 

In a new promotion for the book, a website provides QR codes with clues for a nationwide scavenger hunt for four iPads hidden with copies of the book around the country. Visit http://www.GoMobileBook.com to find QR codes with clues, which will be posted daily until all four iPads are found. 

Jamie Turner (Atlanta, Ga.) is an author, speaker and the publisher of the 60 Second Marketer, an online magazine that provides tools, tips and tutorials for marketers around the globe. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and digital marketing. He consults and has worked with brands such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company. Jamie has been profiled in the world's best-selling marketing textbook and is the author of "How to Make Money with Social Media." He is an in-demand keynote speaker and speaks at trade shows, events and corporations around the globe. You can follow Jamie on Twitter at AskJamieTurner and on his blog at 60SecondMarketer.com/blog. 

About BKV:

Established in 1981, BKV is a direct marketing and interactive agency specializing in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of traditional and digital media along with high-performance creative and strategies that ensure we're driving response while measurably growing clients' brands and sales. With offices in Atlanta and Kansas City, BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. Want more information? Visit BKV.com.

SIDEBAR:

From the Authors of "Go Mobile": 10 Mobile Facts Every Marketer Must Know

1. There are 4.0 billion mobile phone owners on the planet. (from 60 Second Marketer)
2. Brands using SMS and MMS can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike. (from Mobile Marketer)
3. 90 percent of text messages are read within 3 minutes of being delivered. (from Luxury Daily)
4. 79 percent of smartphone owners use their phone to shop, with 74 percent ultimately making a purchase as a result. (from Search Engine Land)
5. Mobile coupons generate 10 times higher redemption rates than print coupons. (from Mobile Commerce Daily)
6. Mobile ads perform four to five times better than online ads in key metrics, including brand favorability, awareness and purchase intent. (from InsightExpress)
7. 70 percent of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. (from Mobile Marketer)
8. 16.7 million mobile subscribers, including 76 percent of smartphone owners, used location-based check-in. (from comScore)
9. Android accounted for the largest share of location-based service users, with about 37 percent checking in, while 34 percent of users checked in from an iPhone. (from comScore)
10. Additional marketing-based activities are even more popular, including receiving special offers by text message (54 percent) or scanning a QR code (58 percent). (from marketingcharts.com)

SOURCE BKV