FAYETTEVILLE, Ark., Feb. 23, 2017 /PRNewswire/ -- Fayetteville marketing company WhyteSpyder is seeking to answer Walmart supplier questions following the revelations of last week's Walmart Supplier Growth Summit.
On Friday, February 17, WhyteSpyder CEO Eric Howerton, joined by Senior Account Services Director, Joyce Grippi, spent four hours answering supplier questions, what effects Walmart's decisions will have on retail and what suppliers should do to keep up with the retail giant.
The pair highlighted the importance of good item level data and content on item pages. Mainly because it's what is important to the shopper, with Howerton stating, "It's all about convenience. That's all it comes down to."
"Retailers and merchandisers don't have a choice. The shoppers are informing themselves. The only way to give them the information they desire is to have more content," continued Howerton, emphasizing the fact that suppliers will no longer be able to rest on their in-store laurels and should provide Walmart with better content if they wish to improve their sales in-store and online.
With the direction that Walmart has taken, choosing to combine their in-store and online buying operations, it is clear that suppliers and marketers must be more aware of where the shopper is, both in terms of what information they want, and how easily they can access that information.
As Walmart outlines the future of their retail operations, suppliers will have many questions as to what they can do and WhyteSpyder has perfectly positioned themselves to answer those questions.
Watch the shortened version of the live stream on YouTube.
WhyteSpyder helps Walmart and Sam's Club manufacturers setup, manage, and optimize product data and content on Walmart.com and Samsclub.com. WhyteSpyder keeps with the strategic vision of Walmart and Sam's Club when creating and managing content. We use any distribution technology accepted by retailers that is beneficial for manufacturers and their agencies. Learn more about WhyteSpyder by calling 479-287-4006 or visiting http://www.whytespyder.com.
Brooke McNeely, Content Director, (479) 287-4006
1023 E. Millsap Rd.
Fayetteville, AR 72703
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