Wide Format Inkjet Printing Business Intelligence at LexJet's Updated Blog

SARASOTA, Fla., Jan. 6, 2011 /PRNewswire/ -- LexJet has updated and restructured its wide format inkjet printing industry forum and online educational resource at blog.lexjet.com.

The primary purpose of LexJet's blog is to keep its customers and those involved in wide format inkjet printing updated about the latest industry news, tips and tricks and innovative projects and people, as well as best practices for sales, marketing and technology.

"Working in collaboration with Web developer atLarge Inc., we incorporated customer feedback and blogging best practices into the updated blog. We noticed, for instance, that it was difficult to leave a comment and interact with our authors and experts on the old blog, so we made the comments section for each post more visible and easier to use," explains Pete Petersen, LexJet's Chief Information Officer. "The layout of the entire blog is much more consistent now so that you can navigate to another post and find the subject categories, comments and the most recent and most popular posts quickly."

Previously, the subject categories were based on the market segments that utilize wide format inkjet printing, such as Photography, In-House Printing and Print for Pay. The new categories are more intuitive for the reader and are based on what they do as opposed to who they are.

The new categories are:

Inkjet Technology and New Products: Updates on the latest products and innovations for inkjet printing, including hardware, software, inkjet media and laminates and workflow tools.

Marketing and Sales: Marketing and customer service tips, plus upcoming seminars, conferences and webinars designed to build sales and maximize profitability.

Case Studies and Profiles: Find out who's doing what and how they did it with wide format inkjet printing.

News and Trends: Trends, technology and news of interest from the wide format inkjet printing industry and beyond.

Tips and Tricks: Posts that detail how to make the inkjet printing workflow as efficient, productive and profitable as possible.

For a downloadable image and the full press release go to www.lexjet.com/pr-121-Wide-Format-Inkjet-Printing-Business-Intelligence-at-LexJets-Updated-Blog.aspx

SOURCE LexJet