AUSTIN, Texas, Aug. 29, 2017 /PRNewswire/ -- Wide Open Media Group, the leading digital media publisher dedicated to the Heartland of America, along with presenting launch sponsor Polaris, has officially announced its newest content publishing venture, WideOpenRoads.com.
The site is delivering authentic automotive news, information, and entertainment to the expansive online audience of car lovers, truck owners, ATV riders, and fans of just about anything with an engine that runs on wheels.
Officially launched on August 23, 2017, the site has already gained notoriety and a loyal following thanks to the recognition of Polaris and the reach of the Wide Open Media network, which includes four other established sites with a web audience of 12 million monthly readers, and a reach of nearly 80 million Heartland consumers through numerous social pages and influencers. Wide Open Roads was the next step in relaying their expertise and information to their followers.
"We thought long and hard about the next vertical we wanted to launch in our constantly growing network, and Wide Open Roads was high on the list throughout the process," said Denis O'Dwyer, CEO of Wide Open Media Group. "Cars and trucks, they just make sense on every level. People talk about a new 'carless generation,' but nearly every member of the crowd Wide Open Media speaks to drives a car, or thinks about their truck, or saves their money for an ATV. It was the Heartland's inherent draw to the back trails, dirt roads, and long stretches of highway that made this the smart choice."
As the presenting launch sponsor, Polaris will be the exclusive off-road vehicle partner and help bring WideOpenRoads.com into the forefront of the off-road content arena. The presence and influence of Polaris, a true global leader in the powersports market, will be seen and felt throughout the content, social channels, and published media.
"For more than 30 years, Polaris off-road vehicles have been synonymous with adventure, innovation and fueling the passion of riders, workers and outdoor enthusiasts," said Kyle Duea, Vice President of Marketing, Polaris. "So it was a natural fit for us to partner with one of the leading online voices dedicated to the Heartland of America as they launch Wide Open Roads."
rEvolution, the Chicago-based sports marketing and media agency, is media agency of record for the off-road vehicles division of Polaris Industries.
About Wide Open Media Group
Headquartered in Austin, Texas, Wide Open Media is the nation's leading independent publisher focused on the 177 million Heartland Consumers and their passions. The media company connects over 12 million users with unique and engaging digital content, giving readers the latest news, information, and entertainment combined with the ability to share it with the world. Wide Open Media's growing Heartland media network includes Wide Open Spaces, the nation's leading hunting, fishing, and outdoors site, as well as Wide Open Country, the fastest growing country music and lifestyle destination on the web. Wide Open Pets and Wide Open Eats are capturing the attention of animal lovers and foodies, two huge segments of the Heartland demographic. Together the websites, and Wide Open Media as a company, are dedicated to providing top quality news, information and entertainment to delight and serve the Heartland community.
Polaris Industries Inc. (NYSE: PII) is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. With annual 2016 sales of $4.5 billion, Polaris' innovative, high-quality product line-up includes the RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; the Sportsman® and Polaris ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, Switchback® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets globally include military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. Visit www.polaris.com for more information.
SOURCE Wide Open Media Group