Wild Rose Casino & Resorts Chooses the AIM® System for Database Marketing Solution
LAS VEGAS, May 9, 2017 /PRNewswire/ -- Marketing Results, Inc., a leading casino marketing and consulting agency, announced today that Wild Rose Casino & Resorts has selected and implemented the Advanced Intelligence Marketing (AIM®) system as its complete database marketing solution in all three of Wild Rose's properties: Clinton, Emmetsburg and Jefferson.
As part of the multi-property implementation, Wild Rose's team will have access to a sophisticated suite of business intelligence tools including analytics, database marketing campaign querying, email deployment, player development management, and more.
AIM® allows casinos to integrate marketing strategy throughout all communications to the players. The user-friendly database marketing solution includes a dynamic campaign querying tool that provides the flexibility to customize direct marketing campaigns to achieve better results. The streamlined email deployment system interface allows marketers to quickly communicate to their players and help build relationships. The AIM® player development feature collects player information and manages both individual host assignments and team efforts.
"After extensive evaluation, we selected Marketing Results' AIM® system due to its cutting-edge technology, data reliability and strength in the gaming industry," said Tom Timmons, President and COO of Wild Rose Casino & Resorts. "AIM® will enable and empower us to access critical, timely reports to make better management decisions and turn the information into revenue, increased market share and profitability at all three of our properties."
"We are pleased Wild Rose Casino & Resorts chose AIM® for their multi-property database solution. Our continued focus on delivering powerful database marketing tools for our clients and the industry is reflected by our continued growth," said Marketing Results Vice President of Database Marketing, Craig Border. "We look forward to a long and prosperous relationship."
About Marketing Results, Inc.
Founded in 1988, Marketing Results has provided ongoing marketing solutions for over 140 casino operations. Located in Las Vegas, Nevada and Sicklerville, New Jersey, Marketing Results specializes in marketing for the best brands in the casino industry. The company is engaged in creative services, digital communications, software development, campaign management and consulting for casinos throughout North America. For more information, visit www.marketingresults.net.
About Advanced Intelligence Marketing (AIM®)
AIM® is a casino database-marketing tool providing results-driven technology. AIM® is an easy to use, secure in-house solution that turns data into meaningful marketing intelligence producing information segmented by key player characteristics. The AIM® campaign management system empowers casino marketers and creates efficiencies and productivity in database marketing. Offering superior analysis, the system also contains a player development module that connects marketers to the vital statistics about their best players. For more information, visit www.mriaim.com.
About Wild Rose Casino & Resorts
Wild Rose Casino & Resort in Jefferson opened for business on July 13, 2015. The entertainment complex features an 18,000-square-foot casino with 526 slot machines and 14 table games. The casino is part of an Iowa-based gaming company that owns three properties including casinos in Emmetsburg and Clinton. Since 2006, Wild Rose casino revenues have generated nearly $30 million for community organizations and projects. In addition, Wild Rose casinos have generated more than $140 million in state and local taxes.
SOURCE Marketing Results, Inc.
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