Wildfire Delivers Complete YouTube Brand Channel Management for Enterprise and Consumer Brands

Wildfire extends its leading Social Marketing Suite to support the world's largest global video platform

Jun 20, 2012, 09:00 ET from Wildfire

REDWOOD CITY, Calif., June 20, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced it will now offer brands complete brand channel management on the world's largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin, Pinterest, Instagram, and YouTube, and now enables brands to reach YouTube's 800 million monthly visitors through automated brand channel layout, branding, promotions, content, and social sharing in order to provide visitors with a deeply engaging social experience.

As a participant in the Google Engagement Developer Program, Wildfire is ready to provide brands with quick to launch custom YouTube Brand Channel solutions that will help extend reach and drive engagement with their core audience. Companies such as Amazon, Sony, Ogilvy and Unilever manage social properties with Wildfire, and the extension of Wildfire's Social Marketing Suite to include complete YouTube brand channel management gives brands an easy way to design, publish and update custom content and promotions on their YouTube Brand Channel.

YouTube inspires over 100 million people to take social action (likes, shares, comments, etc.) every week, and Wildfire has seen 100 percent annual growth in the use of video social promotions over the last two years, as brands leverage sites like YouTube to engage with consumers. Now brands can use one platform to simultaneously publish social marketing content to YouTube, Facebook and also LinkedIn, Twitter and custom branded microsites. Wildfire's Social Marketing Suite provides advanced analytics and moderation capability to help maximize engagement of all content across each of these networks.

Unlike the default tabs on a brand's YouTube Brand Channel, the custom tab powered by Wildfire's Social Marketing Suite lets brands control the channel's layout, branding, promotions, content, and social sharing, and includes the following advanced capabilities:

  • Fully-customizable pre-built templates that can be easily updated with fresh content
  • Interactive plugins that maximize audience engagement
  • Full integration with all major social networks
  • Dedicated support throughout specifications, design, build and implementation process
  • Actionable insights on views, visits and plugin engagement

"Now you can bring your brand's 'owned' content to the world's second largest social network, capitalizing on the communities that are unique to YouTube," said Victoria Ransom, CEO of Wildfire. "Videos are the most shared content type across all social networks, which makes sense because people love to watch, browse, share, and vote on videos.  We're pleased to give brands a scalable way to reach these engaged users through technology that allows them to control the look and feel of their YouTube Brand Channels."

"Before this technology was released, it was expensive and labor intensive to reach users on YouTube, but with a custom branded YouTube Channel enabled by Wildfire, brands can now easily and affordably engage users in a variety of ways. For example, users can browse photo galleries, take quizzes, and enter contests," states Doug Laird, Wildfire's CMO.  "Users spend an average of 5 hours per month watching videos on YouTube. We expect the addition of these new activities, on an easily managed custom channel, will entice YouTube users to engage with brands for many more hours per month."

About Wildfire

Wildfire is the global leader in social media marketing software, with over 16,000 paying customers worldwide, including 30 of the world's 50 most valuable brands. Wildfire's Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. Wildfire's powerful and intuitive software allows creative marketers and non-technical managers alike to create social campaigns and pages, communicate with their social audience and measure social media performance. Brands and agencies such as Virgin, Amazon, Unilever and Ogilvy as well as thousands of small businesses use the Wildfire platform to engage with audiences on major social networks, including Facebook, YouTube, LinkedIn and Twitter. The only social media marketing company to receive an investment from Facebook's fbFund, Wildfire has offices in California, Chicago, New York, London, Paris, Munich, and Singapore.  For more information, please visit www.wildfireapp.com.

SOURCE Wildfire