Wildfire to Host Free Webinar on Best Practices in Switching to Facebook's Timeline Pages for Brands: March 2 at 10am PT

REDWOOD CITY, Calif., Feb. 29, 2012 /PRNewswire/ -- Wildfire Interactive, the global leader in social media marketing software, today announced it will host a free webinar on March 2nd at 10am PT (1pm ET), describing best practices for brands in transitioning to Facebook's new Timeline format for brand pages. Brands will be required to make the transition to Timelines by March 30th.  

Attendees to the free webinar, "Timeline for Brands: How to make the switch," will receive Wildfire's white paper, "Best Practices for Brand Timeline Management." To register for the webinar, please visit: http://lp.wildfireapp.com/WildfireBreakingWebinarTimelineForBrandsMarch2012.html.

Wildfire's webinar series has attracted a large industry following by providing expert advice on social media best practices. Approximately 15,000 people registered to attend the company's recent webinar on demystifying EdgeRank, presented yesterday (February 28).

Timeline for brands provides new opportunities for brands to engage with fans and new options for self-expression, but also creates new challenges. For example, the Timeline format does not have the left-side panel of application links ("tabs") like the previous brand pages—while applications still exist, they display differently, in rectangular panels underneath the cover photo. For marketers, this major change means that the three above-fold tab apps need to be considered carefully. This is just one of many changes in the new format.

Brands are feeling a certain degree of apprehension about making the transition to Timeline, as many feel they have just optimized their content for the existing Facebook experience. Wildfire's free webinar will answer marketers' questions about the new Timeline format and how to successfully make the switch.

"Timeline for brand pages opens exciting new avenues for brands to engage with consumers, but the change requires brands to adopt some new ways of approaching and curating content," said Victoria Ransom, Wildfire CEO. "As an early Facebook preferred developer, Wildfire is moving in lockstep with the recent changes to Facebook. The Wildfire platform, along with our team's expert knowledge about best practices for the new Timeline format, provides a complete solution for brands to keep pace with the fast-moving changes in social media."

About Wildfire
Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook's fbFund. Wildfire's patent-pending technology allows large brands, small businesses, and agencies to create social campaigns and pages, communicate with their social audience, and measure their own and their competitors' social media performance. Intuitive and affordable, Wildfire's software is simple enough for the least tech-savvy manager yet flexible and powerful enough for the most creative marketer. Wildfire serves thousands of companies, including Facebook, Amazon, Ogilvy and Target, and has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, please visit www.wildfireapp.com.

SOURCE Wildfire Interactive