NEW YORK, March 28, 2016 /PRNewswire/ -- Wildlife Conservation Film Festival (WCFF) today announced that DDB New York will serve as its pro bono agency of record, effective immediately. WCFF is an organization that creates public awareness programs that inform, engage and inspire audiences about the need for and importance of global biodiversity protection. In this new agency relationship, DDB New York will be responsible for WCFF's creative campaigns to increase understanding of WCFF as an organization, as well as encourage attendance to WCFF's flagship event in New York City, October 2016.
"WCFF is excited and honored to work with DDB New York," said WCFF founder and CEO Christopher Gervais. "This partnership will give the WCFF increased exposure and attract a larger audience."
WCFF's premiere event features the finest independent films from around the world, which cover topics across natural history and conservation of biodiversity. In addition, the organization promotes programs throughout the year that contribute to the protection of biodiversity and sustainability to facilitate the realizations of inspiration as committed action to ensure that biodiversity will be permanently protected on a global scale.
"The work that Christopher has been doing with WCFF is so important and we are humbled by the opportunity to help WCFF expand and reach bigger audiences," said DDB New York CCO Icaro Doria.
DDB New York launched its partnership this month with WCFF's rebranding, including a new logo, as well as social presence. The next ad campaign is slated to break in April 2016 and is focused on raising awareness of deforestation's impact on endangered species and on promoting wildlife procreation.
About Wildlife Conservation Film Festival (WCFF)
The Wildlife Conservation Film Festival (WCFF) produces signature events to showcase the finest independent films from around the world, which cover topics across the fields of natural history and the conservation of biodiversity. The Festival's films connect the dots between saving species from extinction and preserving the Earth's precious resources of food, water and clean air. The WCFF is the first organization of its kind to present an issue that has widespread public support in a powerful visual forum, showing how wildlife preservation impacts our day-to-day lives.
Founded in 2010, the Festival attracts international audiences of all ages. It is a must-attend event for thought leaders in biodiversity, film and major conservation organizations, providing a unique setting to interact directly with conservation experts and filmmakers, often via one-on-one conversation.
ABOUT DDB U.S.
DDB U.S., part of the Omnicom Group (NYSE), is one of the country's leading and most influential advertising agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous times by the industry's leading advertising publications and has been recognized by top awards shows including Effie, Cannes, CLIOs, The One Show, New York Festival and more. The agency's U.S. clients include McDonald's, Unilever, Mars, Johnson & Johnson, Qualcomm, Capital One and State Farm, among others.
Founded in 1949, the agency is part of DDB Worldwide and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
WCFF Founder and CEO
Director of Corporate Communications and North American Public Relations, DDB Worldwide
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SOURCE DDB New York